Joe McCallion has a lifetime in research industry experience, leading Radio Expenditure Reports (RER) into both sustained growth and profitability before selling the company to VNU in 1987and joining their executive team. At VNU Joe was responsible for merging six data companies into a new data company, Competitive Media Reporting (CMR), where he led the company to increase annual revenue from $20 to $60 million dollars in just four years.

Joe was also the founder of Northstar Interactive, one of the largest online research companies in the world.

Formerly a leading independent management consultant, McCallion can list as his clients the president of TNS and the CEO of Hippon. He was also responsible for starting the entrepreneurship class at The Rudin School of Business at IONA College.

Educated in the Northeast, McCallion holds both a Masters Degree in Management and a Post Masters degree in Organizational Behavior.