Exclusively From Media Monitors: Mscore®
Radio's Strategic Advantage
Mscore shows the extent of switching behavior of Arbitron PPMTM
panelists when songs play. Download the Mscore of all songs into GSelector to enhance your music scheduling. The PPM data is now available within 5 days after the measured week, exclusively for subscribers of Audience Reaction, Mscore and PPM.
The blue bars represent the airplay the song received each week. On the right side of graph, you can see how many spins the song received. On the left scale, you can see the average switching as a percentage. This data is used to generate an Mscore of all the songs on your station. Green is a positive indication, whereas red alerts you to switch-out during the song.