With Audience Reaction you can analyze data from Arbitron’s PPM (Portable People Meter) in a totally new way. The combination of listener instant reaction off the PPM with the accurate Media Monitors’ airplay information gives you a programming advantage like never before.

From the Media Monitors web site, you can retrieve what was played on the air shown in our traditional log format. You can play back the audio of what was broadcast. See a graph of the behavior of the listeners in the PPM panel who were listening to your station. This helps you instantly spot peaks and dips in ratings.

The Audience Reaction tool is available on a license basis for Media Monitors and PPM clients in select markets

With Media Monitors’ Audience Migration you can view four important aspects of radio listening on a minute to minute basis:

  • Tune-in
  • Tune-out
  • Tune to another station
  • Tune from another station
Audience Reaction TM
Audience MigrationTM


See songs and ads that were played on a station for a selected time range and match them with Audience Migration. Play back audio from the station and correlate it with Audience Migration figures derived from the PPM panelists. With Audience Migration, the bright green bars indicate the listening levels for a specific time and date. The red bars represent listeners who tuned out. In addition, you can see in-home and out-of-home listening levels. Examine the differences in audience preferences based on location of listening, every minute of the broadcast day.

Media Monitors offers Audience Reaction, Audience Migration, In and Out of Home listening for all Arbitron PPM markets exclusively.




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The Media Monitors broadcast content recognition process is protected by U.S. Patents 5,437,050 and 7,386,047 with additional patents pending. Media Monitors, its logo, and "The New Broadcast Monitoring" are registered trademarks, and "Newspaper Ad Tracking" is a service mark of Media Monitors. All other marks are the property of their respective owners.