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CBS Radio Stations in St. Louis, Kansas City Contract with Media Monitors
Clusters to use online Web services for daily airplay data
White Plains, NY - (December 20, 2005) Media Monitors, LLC, has agreed to provide CBS Radio station groups in St. Louis and Kansas City its broadcast monitoring services.
Using its patented method of audio fingerprinting, Media Monitors delivers continual broadcast data via its website, www.mediamonitors.com, of nearly 1,000 radio stations in the US and Canada. Radio stations are using this technology with their sales executives for spot verification and campaign analysis in specific markets.
"CBS Radio thinks big, of course," comments Philippe Generali, President of Media Monitors, from their New York headquarters. "And that means they are growing their market managers and sales people with as much up-to-date data as possible, to help them create big results in a timely and efficient manner."
"Our data services prove their value to individual market managers every day," says Joe McCallion, Executive Vice President of Media Monitors. "Dozens of sales people and sales managers from CBS Radio stations in St. Louis and Kansas City will soon be relying on our actionable analysis. This is yet another testament to what has become a core service for many radio groups, and we are proud to provide it."
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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