| |
Infinity Stations in Dallas, Denver, and Cincinnati Begin Tracking Radio Spots
Media Monitors adds three major Infinity clusters for radio airplay data
White Plains, NY - (November 29, 2005) Media Monitors, the nation's leading online radio monitoring company, signs agreements with the Dallas, Denver and Cincinnati market radio clusters owned by Infinity Broadcasting to provide its online broadcast monitoring services.
Media Monitors delivers broadcast data via its website, www.mediamonitors.com, using a patented process of audio fingerprinting. Currently, the company tracks commercials and songs continuously on nearly 1,000 radio stations in North America using this technology.
"Media Monitors provides fantastic, comprehensive sales tools that give our account executives fresh information about the market that we previously might have only discovered by 'hit or miss'," explains Greg Hoffman, Vice President and Director of Sales at Infinity Broadcasting's Denver cluster. Hoffman continued, "We closed new business for an annual contract from a lead we tracked using your technology on day one. Our best account executives are using this all the time."
"To keep ahead, Infinity stays highly competitive," says Joe McCallion, Executive Vice President of Media Monitors. "Their execs in Dallas, Denver and Cincinnati now join the Infinity stations' sales execs in New York, Chicago and Atlanta who have been accessing our actionable data for most of this year."
"When Infinity, one of the highest-billing radio groups in the world, joins the Media Monitors clients that have recognized the value of our data," says Philippe Generali, President, "We can be proud to have accomplished one of our missions: being the most important sales support service for today's radio account executive."
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
Go back to Press Releases
|
|