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Note: For the first time ever, Media Monitors, LLC, releases specific numbers of the radio ads politicians purchased for the 2005 elections--a staggering amount considering these numbers reflect spending during only the final week of the campaign!
Heavy Radio Airplay Contributes to Election Wins across Party Lines
White Plains, NY (November 9, 2005) All but one of the big winners in yesterday's elections purchased and aired an extraordinarily high numbers of political ads on radio, according to data supplied by White Plains, NY-based Media Monitors, LLC, the nation's leading online radio monitoring company.
Since Nov. 1 alone, in the New York City mayoral race, incumbent and billionaire Michael Bloomberg was the second-largest overall buyer of radio ads, having purchased 996; conversely, his opponent, Fernando Ferrer, obtained a paltry 143 ads and lost by a wide margin.
The New Jersey gubernatorial race also saw a large number of radio ads purchased within the final week of the campaign. Former Goldman Sachs Co-Chairman John Corzine spent some of his millions by purchasing 504 ads (number six in terms of overall buying) while his losing opponent, Republican Doug Forrester, purchased only 164. Corzine won by nine percentage points.
Topping out the week's ad buying list was the "No on Prop. 75 Coalition," which aired 1,713 ads, but squeaked out a win in a very close race. In comparison, Californians for Schwarzenegger bought just 468 ads. All of Schwarzenegger's four initiatives were rejected by voters.
The exception was the Virginia gubernatorial race, which was perhaps affected by the so-called Bush backlash. The Republican, Jerry Kilgore, ran 833 ads while his opponent, Democrat Timothy M. Kaine, ran only 705, but Kilgore still came out the loser in a race widely noted for its negative advertising campaigns. Kaine won in Loudoun and Prince William counties, where President Bush beat Democrat John F. Kerry by tens of thousands of votes a year ago.
"For the first time ever Media Monitors' analytic powers have been used to examine radio spot play revolving around an election," said Philippe Generali, president of Media Monitors. "It's truly revolutionary data."
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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