Endorsed by the New York State Broadcasters Association, both New York City sessions are offered free of charge to the first 100 Radio station sales managers and account executives in the area to register.

The training session will be offered twice at The Algonquin Hotel in Manhattan, in the morning from 8:30 a.m. to 12 noon, and repeated that afternoon from 1 to 4:30 p.m. Applicants may register by phone at 1-800-67-MEDIA, or by e-mail at seminar@mediamonitors.com.

Conducted by RAB Senior Vice President of Training, Lynn Anderson, Breaking The Daily Habit: Winning New Radio Dollars From Print reveals how to position Radio's strengths against newspapers and exposes the inequity that exists between newspapers' dwindling circulation figures and its share of local advertising budgets. Anderson, who has been named one of the 50 Most Influential Women in Radio by Radio Ink Magazine three years in a row, is a veteran of Radio on-air, sales, station, and cluster and network management. Most notably, she was President and General Manager of KISS FM/AM in Los Angeles, leading the FM station to become the nation's highest billing FM and the first station in Los Angeles to achieve a 10 share.

"The more Radio salespeople learn about effectively selling against competitive media, the more our industry will successfully increase its share of advertiser dollars," noted Gary Fries, President and Chief Executive Officer of RAB. "Media Monitors' generous support of this series makes it an incredible opportunity for Radio sellers and managers to acquire valuable information that will help build their business."

"Lynn's off-Broadway performance deserves two thumbs up!", exclaimed Philippe Generali, President of Media Monitors. "At each of our seminars, Account Executives walk away with pragmatic ideas to increase their sales performance and make a difference in their station's top line."

Joe Reilly, President of the New York State Broadcasters Association, added: "These sessions have the power to help Radio sales people quickly create better results for their stations, their clients and themselves. We are very pleased that RAB and Media Monitors have made these workshops available to Radio stations in the New York area."

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.