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Emmis Radio signs multi-year deal with Media Monitors
First group to add Newspaper Ad TrackingSM services to stations in 7 major markets
Philadelphia, PA - NAB Radio Show - (September 22, 2005) Media Monitors, LLC, the nation's leading online radio monitoring company, announces an agreement with Emmis Radio to provide the radio group with advertisement tracking services of major newspapers in addition to its radio monitoring service. Emmis will be using this service at its New York, Los Angeles, Chicago, St. Louis, Phoenix, Indianapolis and Austin radio station clusters.
The announcement was made today from the NAB Radio Show in Philadelphia.
Users of this new service from Media Monitors called PaperVueSM can view newspaper ads, the ad's page number and a visual of the ad itself. This information can then be directly viewed against radio spot placement and frequency for the same advertiser, or compared with similar advertisers.
Pictured: comparing newspaper ads with radio spots using Media Monitors' online service.
Rick Cummings, President of Emmis Radio, says, "We're pleased to continue our relationship with Media Monitors," and explains his company's interest in adding newspaper ad results to their radio ad analysis capabilities: "To succeed in radio sales, prep work is more important than ever. The new PaperVue service from Media Monitors will help our sales teams learn about newspaper ad campaigns in their markets."
"Emmis is moving forward quickly," explains Joe McCallion, Executive Vice President of Media Monitors, "to create the combined one-two punch of our online services to add analytical power to their sales teams. Comparing an advertiser's newspaper and radio campaigns provides even deeper, actionable data to make better decisions faster."
Media Monitors president Philippe Generali added, "We are proud that major companies like Emmis depend on Media Monitors to track spots and songs. In fact, our services have become the industry standard, analyzing and detecting a record number of spots and songs per hour, per station. Now, with the addition of PaperVue to track newspaper ads, Emmis has possession of a powerful integrated multi-media tool, helping them to tilt advertiser dollars towards radio in each of their markets."
Media Monitors launched its Newspaper Ad Tracking service early in 2005 with New York City newspapers and has since progressively added other major American markets. Its radio service has been in operation since early 2003 and currently monitors approximately 1000 US radio stations in major markets.
Media Monitors provides online radio airplay data to key radio stations, radio group owners and newspapers nationwide, and is also the creator of the Spot Ten®, a chart ranking the most-aired radio commercials in various formats and markets, appearing in weekly trade publications.
About Emmis Radio
Emmis Radio Corporation is a division of Emmis Communications, a diversified media company operating large market domestic radio, medium market television, international radio and regional and specialty magazines. For more info visit www.emmis.com.
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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