William Lamar, Jr., Chief Marketing Officer for McDonald's USA, will deliver a keynote address during the closing luncheon, which is sponsored by Media Monitors. A strategist and motivator, Lamar is responsible for the marketing, advertising, and new product development for McDonald's throughout the US. His role is integral in the development of the strategic growth and positioning of the McDonald's brand. Lamar is credited with increasing McDonald's market-share and for spearheading the launch of the "i'm lovin' it™" campaign.

"Technology has provided our medium with new platforms and programming options that offer our advertisers innovative ways to reach consumers," noted Gary Fries, President and Chief Executive Officer, RAB. "I would encourage every salesperson in the tri-state area to bring their clients to this enlightening forum."

"Having Bill Lamar address our forum is a fantastic opportunity for our attendees," added RAB Executive Vice President, Marketing Mary Bennett. "Bill is recognized for his commitment to enhancing the overall customer experience and driving results system-wide. His insights on successful advertising and marketing techniques will be invaluable."

Additional agenda topics include: Radio In A Digital World, The ROI Advantage Study from the Radio Ad Effectiveness Lab (RAEL), Meet Multicultural Radio, and Not Just Spots, a look at creative Radio plans.

A full agenda and registration form are available by clicking on the New Rules For Radio link at www.RAB.com, or directly on the Ad Club of New York Web site,
http://www.theadvertisingclub.com/clubny/omnisam/events/eventlist.cfm.

About The Radio Advertising Bureau

The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.