Endorsed by the Colorado Broadcasters Association, the Colorado session is offered free of charge to the first 50 Radio station sales managers and account executives in the area to register.

The training session will be offered at The JW Marriott, in the Cherry Creek section of Denver, from 8am - 11am. Applicants may register by phone at 1-800-67-MEDIA ext. 274, or by e-mail at
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Conducted by RAB Senior Vice President of Training, Lynn Anderson, Breaking The Daily Habit: Winning New Radio Dollars From Print reveals how to position Radio's strengths against newspapers and exposes the inequity that exists between newspapers' dwindling circulation figures and its share of local advertising budgets. Anderson, who has been named one of the 50 Most Influential Women in Radio by Radio Ink Magazine three years in a row, is a veteran of Radio on-air, sales, station, and cluster and network management. Most notably, she was President and General Manager of KISS FM/AM in Los Angeles, leading the FM station to become the nation's highest billing FM and the first station in Los Angeles to achieve a 10 share.

"Media Monitors' generous support of this series provides an extraordinary learning experience for Radio sellers and managers," noted Gary Fries, President and Chief Executive Officer, RAB. "Radio is the most powerful local medium, and this session will teach salespeople how to communicate that fact to advertisers."

"After seeing record attendance at our January seminar in San Francisco," added Philippe Generali, President of Media Monitors. "It is our pleasure to bring RAB newspaper training to a new high... a whole mile high, in fact. With Lynn Anderson in the Rockies, Denver-area radio stations will get the benefit of her enthusiasm and sales skills."

"We are very happy to endorse this free RAB Sales Seminar for our radio stations and appreciate Media Monitors' sponsorship," said Marilyn Hogan, President and Chief Executive Officer of the Colorado Broadcasters Association (CBA). "Through industry partnerships like this seminar, quality educational programs are made available to our broadcasters,which facilitates a major goal of the CBA."

Session summary info for March 16th:
Thursday, March 16th: 8am - 11am
The JW Marriott, in the Cherry Creek section of Denver.

To register, call Lauren Beth at Media Monitors, 1-800-67-MEDIA ext 274, or e-mail
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About Media Monitors

About The Radio Advertising Bureau

The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.