Media Monitors to provide Cox Media with new Ad Tracking Service
Cox to be first to use new broadcast TV tracking product
(New York, N.Y., May 12, 2006) - Media Monitors, LLC, announced today the signing of an agreement with Cox Media to provide spot tracking of broadcast TV commercials and its radio and print tracking services.
Media Monitors, the leading data monitoring company which has been offering competitive advertising intelligence to the radio industry for over 3 years and the newspaper industry for over 2 years, has signed a multi market deal with Cox Media, a leading cable advertising sales organization. Using patented proprietary digital fingerprinting technology, Media Monitors provides customers same-day market data which can be accessed at any time via a secure web site, www.mediamonitors.com.
Through its online services, Media Monitors provides customers the ability to hear, and see the creative (i.e. TV spots, radio commercials, print ads). All information is accessed via an easy-to-use navigation system for both historical and current data. "Cox Media now has the ability to view spots airing on local broadcast television as well as in the local newspaper and on the local radio stations," said Philippe Generali, President of Media Monitors. "This gives Cox a huge competitive edge in their local marketplaces."
Cox Communications' SVP of Ad Sales Billy Farina added, "At Cox Media, we are very excited about this new service. We are always looking for new ways to better serve our customers and support our sales teams, so we feel the timeliness and richness of Media Monitors' data gives us a distinct advantage in this increasingly competitive business."
Media Monitors is currently monitoring radio spots on top-rated stations in the top 50 markets and print ads running in the largest newspapers in major markets. It plans on an aggressive expansion of these services over the course of the next 24 months.
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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