Greater Media Gets Greater Coverage
First radio spots, now broadcast TV and newspaper ads monitored by radio giant
White Plains, NY - (October 4, 2006) Media Monitors, LLC
has licensed use of its advertising data of broadcast TV and print media to the management and sales departments of radio group owner
Greater Media.
A user of Media Monitors' radio spot data since 2004, Greater Media is adding the newly available media data from broadcast TV and
newspapers to its tracking toolbox. Media Monitors delivers same-day broadcast data to media, media researchers and ad agencies from its Web site,
www.mediamonitors.com.
Over a thousand English and Spanish radio stations in major U.S. markets are tracked continuously via this online service.
Greater Media is ranked today as one of America's top radio groups, and is headquartered in Braintree,
Massachusetts, a suburb of Boston.
"Media Monitors offers competitive advertising analysis across multiple media," remarks Media Monitors president
Philippe Generali,
"And we are thrilled and honored that Greater Media has recognized the value added by our services to the industry."
Generali continues, "Greater Media is paving the way for future sales opportunities by stretching beyond our radio
capabilities to embrace our newspaper and broadcast TV tracking as well."
"We've been using radio spot data from Media Monitors for over two years and all of our stations have found the
competitive information it provides extremely useful," says
Rick Feinblatt, VP/Radio at Greater Media.
"Now, we can provide our sales staffs with the same easily accessible information on Newspaper and Broadcast TV,
which gives us the opportunity to grow radio's share of our markets' advertising dollars."
About Greater Media
Greater Media, a family-owned company based in Braintree, Massachusetts, is the parent company of 19 AM and FM radio stations
in Boston, Detroit, Philadelphia and New Jersey. The company, through its subsidiaries, also owns a modern printing plant and
a group of weekly newspapers in central New Jersey, and several telecommunications towers throughout the United States.
For more information, visit
www.greatermedia.com.
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media,
media investment companies and advertising agencies. Media Monitors, LLC is a subsidiary of RCS, Inc., the world's
leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by
U.S. Patent 5,437,050. For more information, visit
www.mediamonitors.com.
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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