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EXPERIENCE THE EXPENDITURES
SQAD DATA now part of Media Monitors
White Plains, NY, December 20, 2007 -- Media Monitors, the nation's leading broadcast monitoring and verification service and SQAD Inc., a privately-held media-cost forecasting company headquartered in Tarrytown, New York, have come to an agreement to add SQAD Radio CPP data to the Media Monitors service.
Media Monitors will be using CPP and CPM data from SQAD to provide an estimate of expenditure based on the radio airplay on the Media Monitors site.
Philippe Generali, President/CEO of Media Monitors commented, "As the number one monitoring service, we continue to look for ways to make our service better for our customers. We want to give them a clearer picture of what is happening in the advertising world. With expenditure data, cost per point statistics and accurate verification, media strategists will find Media Monitors is the one-stop shop."
Neil D. Klar, President/CEO of SQAD added, "For more than 15 years we've been providing actual buy-based spot-radio pricing data and forecasts to over 1500 advertising agencies, advertisers, TV and radio broadcasters. The addition of SQAD data to Media Monitors' invaluable service will definitely advance our common goal of providing advertisers tools to maximize the ROI of every media dollar they spend ."
About SQAD
SQAD is recognized as the industry standard media cost forecasting source for national TV (NetCosts - network TV, cable and syndication), spot TV, Hispanic spot TV, spot radio and the Internet. SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. Our newest product, NetCosts, uses over $14 billion of actual transactions from advertisers representing almost half the national TV marketplace. It provides instant access to CPMs and CPPs by network and daypart, unit costs, CPMs and CPPs by program category and time period - the first time real cost information has ever been available."
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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