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MEDIA MONITORS AND KATZ GET POLITICAL
White Plains, NY, November 6, 2007 - Media Monitors and Katz Media Group today announced the launch of a new online competitive intelligence product for the 2008 national political campaign season called Candidata sm.
The service will allow advertising agencies, political campaigns and party leaders access to political messages from all candidates. Candidata will include all political advertising on radio, local and national cable stations, broadcast television stations and newspapers monitored by Media Monitors. The data is delivered via web, where clients can listen to or view political advertisements as quickly as one hour after airing on broadcast media.
Philippe Generali, President and Chief Executive Officer of Media Monitors, said, "With the race to the White House starting so early this time around, we know how important it is for candidates and campaign managers to have up-to-the-minute information about what was said and how often. We are glad we could do our part."
"Katz Media is excited to be able to distribute this timely and incredibly useful information nationwide," said Genelle Niblack, Vice President, Director of Political Radio Sales & Strategy for the Katz Media Group. "With Candidata, every candidate can hear what was run, see what was printed and monitor the TV creative as soon as a campaign begins. We're proud to offer a product that really is on the leading edge of political monitoring."
About Katz Media Group
Katz Media Group, based in New York City, is the nation's only full-service media sales and marketing firm. A subsidiary of Clear Channel Communications, the company serves multiple media platforms and is the leading representative of radio and television stations. The Katz Radio Group is structured to most effectively represent the interests of its independent client stations through Eastman Radio, Christal Radio and Katz Radio. For more information, go to www.katz-media.com.
Editors: For the Katz Media Group, please call Michael Sherman at 212-424-6484 or michael.sherman@katz-media.com
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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