Audience Reaction analyzes PPM data and Media Monitors airplay information to help programmers hear what was playing on the air when they observe changes in the audience.

Media Monitors Audience Reaction complements GSelector, RCS’ state of the art music scheduling program, to complete the loop from listener to music rotation in a faster way.

Philippe Generali, CEO/President of Media Monitors commented, “We have been working on this project for many months to provide the broadcasting industry a revolutionary service to analyze the listeners’ behavior. Together with RCS GSelector music scheduling technology, Media Monitors’ Audience Reaction will be the must-have tools for every PD.”

"Media Monitors has developed a truly groundbreaking service that will help radio programmers gain new audience insights because they will be able to hear exactly what was going on the air when the audience numbers move," said Bill Rose, senior vice president of marketing, Arbitron, Inc.

Audience Reaction is available for the Philadelphia and Houston markets and other PPM markets as they launch. Contact Frank Cammarata at 914-259-4718 for more details.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. The Arbitron executive offices are located in New York City.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.