Patented Media Monitors Technology

Leader in Broadcast and Cable Monitoring Granted Patent

White Plains, NY (July 10, 2008) Media Monitors announced today that the U.S. Patent and Trademark Office has approved the issuance of patent #US 7,386,047 B2 for the company’s method for determining likelihood of matches between source data and reference data, which was filed August 19, 2003. This patent covers the data gathering and research firm’s ‘Fingerprinting’ technology.In this process, retrieved audio samples are analyzed by the patented algorithm which enables Media Monitors to accurately identify additional occurrences. This unique technology helps Media Monitors process millions of pieces of data and deliver an accurate picture of what was aired on radio, TV and Cable TV. The level of accuracy is unprecedented.

Chip Jellison, EVP - Technology and Development at Media Monitors notes this patent’s significance, “The recognition from the U.S. patent office on this methodology ensures Media Monitors will continue to be the leader in accurate and timely media research. “ Joe McCallion, Executive Vice President added, “This time honored tradition of patent protection in the United States is what has driven technological advancements and motivated companies to invest in the future. We at Media Monitors appreciate this process and will strive to make our services better because of the ownership protection this affords.”

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.

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The Media Monitors broadcast content recognition process is protected by U.S. Patents 5,437,050 and 7,386,047 with additional patents pending. Media Monitors, its logo, and "The New Broadcast Monitoring" are registered trademarks, and "Newspaper Ad Tracking" is a service mark of Media Monitors. All other marks are the property of their respective owners.