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RADIO ONE AND SBS ELECT MEDIA MONITORS' SERVICES
WHITE PLAINS, NY (June 2, 2008) - Two broadcasting powerhouses have chosen Media Monitors as their data research engine; Radio One and Spanish Broadcasting System (SBS). Radio One will boost local sales activity with all four services: Radio, Local Cable, Newspaper and Broadcast TV. SBS will glean sales activity from the Radio service ensuring confirmation of spots played and advertising trends.
Radio One's market portfolio now utilizing Media Monitors services includes stations in: Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Cleveland, Columbus, Dallas, Detroit, Houston, Indianapolis, Philadelphia, Raleigh-Durham, Richmond, St. Louis and Washington, DC.
Barry Mayo, President of Radio one states, "As the nations' largest broadcast company for urban listeners, we see the value in targeting specific markets and advertisers. The tools Media Monitors provides open the floodgate to listener retention and advertising revenue like I have never seen before. Programmers can see in near real-time the results of their decisions. Our account reps know dollar for dollar what is being spent and where - and most importantly how to get that dollar in our door. The research data mined from the service places us on target for financial success."
The multi-year agreement with Spanish Broadcasting System will cover the markets of: New York, Los Angeles, San Francisco, Chicago and Miami. Joe Mackay, VP of National Sales at Spanish Broadcasting System expands on the project, "SBS reaches more than half the US Hispanic population and is always looking for ways to increase our audience and revenue base. The zero share report alone is an account reps dream. No other company compares in accuracy of data and the understanding of radio broadcasters."
Philippe Generali, CEO/President of Media Monitors commented, "We are proud to welcome broadcasting pioneers Radio One and SBS to the Media Monitors family. As these two groups prove every day, radio is reaching the target audience. Along with our data engine and programming tools, they will continue to grow listeners and show advertisers the power of radio."
About Radio One
Radio One, Inc. is one of the nation's largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African-American and urban listeners. Radio One owns and/or operates 52 radio stations located in 16 urban markets in the United States. Additionally, Radio One owns Magazine One, Inc. interests in TV One, LLC a cable/satellite network programming primarily to African-Americans and Reach Media, Inc. and owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner.
Media and Press:
5900 Princess Garden Parkway
7th Floor
Lanham, MD 20706
301-306-1111
IR@radio-one.com
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Más. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
Media and Press:
Isabel Bucaram-Montana
Director of Marketing and Communications
Spanish Broadcasting System
2601 South Bayshore Drive. 5th floor.
Coconut Grove, Florida 33133
Direct Line: (786) 470-1656
imontana@sbscorporate.com
www.mega.tv
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies.
Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software.
Media Monitors and its logo are service marks of Media Monitors.
The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050.
For more information, visit www.mediamonitors.com
Editors: interview opportunities and graphics are available.
Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the
for more information.
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