Lucknow radio stations now being monitored

(Mumbai, 10 March 2008) –– After the recent launches in Ahmedabad and Surat, RCS India has now started its monitoring services for Lucknow radio, as well. With the launch of this service for Lucknow, RCS India has taken one step forward towards covering all Category A cities with AirCheck. Next in line are Nagpur, Kanpur and Pune to complete this line up. This service is of particular value to the industry, as it helps broadcasters to track competition and to target their own marketing activities. AirCheck India, a subsidiary of US-based RCS Inc., provides audio identification services of commercials and songs that are played on air. AirCheck India monitors radio stations around the clock, every day of the year and provides “same day” verification.

Says Karl Kessler, as General Manager of RCS India responsible for marketing these services to the industry: “Lucknow has over 2 million people and is the capital city of the state of Uttar Pradesh. That makes it important already. But its economic strength seems to grow by the day. This has impact on the local media as well. That’s why we see a demand for media monitoring services in this market.”

And Nilesh Kolapkar, who is responsible for marketing and customer relations for the monitoring service, adds: “We started the monitoring process for the stations in Lucknow already in late January 2008. By now, the data have matured. As of February 2008, we can provide subscribers with the full information about advertising on radio and the songs being played at each station.”

In Lucknow, Radio Mirchi, Radio City and S FM are on air and are being monitored.

About AirCheck

Aircheck is a world leader in radio spot monitoring and Newspaper Ad TrackingSM, providing services for broadcasters, newspapers, media research firms and advertising agencies. Aircheck, in the United States known as Media Monitors, provides services such as Radio Spot Monitoring, Newspaper Ad Tracking, Spot Ten® weekly charts of radio advertisers, and – upon request – also conducts custom research projects. Aircheck came into existence because for decades, it was expensive and tedious for radio advertisers to verify the number of times a spot played or whether the right copy ran on-air. With the patented technology of Aircheck, Sales Executives can have details on a particular radio spot or an entire radio and print campaign at their fingertips in seconds. Every day, Aircheck matches audio to fingerprints of millions of radio commercials and also provides newspaper ad data for its customers. The broadcast content recognition process used by Aircheck is protected by U.S. Patent 5,437,050 with additional patents pending.

About Aircheck India

AirCheck India and Media Monitors are subsidiaries of RCS Inc. AirCheck India started its operation in 2003, and has been servicing broadcasters in India and abroad since then. To clients in India, the company provides audio identification services of spot and song airplay at radio stations in major Indian markets. AirCheck India monitors radio stations around the clock, every day of the year and provides “same day” verification. At present, the service includes Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Jaipur. Additional markets are being added, with services for Kanpur and Pune commencing in the near future.

RCS’s patented automatic identification technology is used by AirCheck India to provide same day verification of content data. The processed data are then instantly made available to subscribers via a web portal in the form of online reports.

Available reports on www.aircheckindia.com for music and commercial content include

• Datewise Playlists
• Market Analysis
• Brand Analysis
• Product Category Analysis
• Music Analysis

With this online service, subscribers can

• see broadcast times for songs and spots
• compare music airplay data in various stations
• track the advertising of industry competitors and perform competitive analysis
• see any part of the broadcast from office, home or on the road

Current users of AirCheck services are major radio groups in India, music companies and advertising agencies.

About RCS

RCS (Radio Computing Services) is the world's leading provider of broadcast and Webcast software, serving over 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS serves clients in 100 countries from its 23 offices around the world, providing round-the-clock 24/7 global support. In India, RCS serves broadcasters, among them many of the recently licensed FM radio stations, through its subsidiary RCS (India) Pvt. Ltd., founded in 2002.

For more information, contact Zehra Syed, +91-22-2661 3366

PS: If you do not wish to receive any further New Releases from us, do e-mail us at zehra@rcs-india.co.in.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.