By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) June 17, 2013
– According to Arbitron, Spokane, WA is the 93rd largest radio market with a population of 527,300.
SPOKANE SPOT TEN
- Spokane, from the tribe of the same name, is a Native American word meaning "Children of the Sun." The city's name is often mispronounced "Spo-CAIN", while the correct pronunciation is "Spo-CAN". Spokane's official nickname is the 'Lilac City', named after the flowers that have flourished since their introduction to the area in the early 20th century.
- For almost fifty years, the newly arrived Americans were at war with the local Native American tribe, the Spokane with many murders and revenge attacks. It wasn’t until 1871 that the first settlers built a cabin and established a claim at Spokane Falls; J.J. Downing, with his wife and step-daughter, and S.R. Scranton. Scranton held the original land rights to Spokane Falls at this time.
- Spokane was considered to be one of the most productive and reformed mining districts in North America. Natural resources have traditionally provided much of the economy from timber, agriculture, and mining industries. It also boasts abundant agricultural activity including apples, peas, hops, pears, asparagus, lentils, soft wheat, and sweet cherries.
- Spokane hosted the first environmentally themed World's Fair in Expo 1974, becoming the then-smallest city to ever host a World's Fair.
- A number of wineries and breweries also operate in the area, while the economy has diversified to encompass high-technology and service companies. Health-related industries employ more people than any other industry in Spokane.
- In sports, Spokane is a minor league town, with the Spokane Chiefs in the Western Hockey League (U.S. Division); the Spokane Indians in baseball of the Northwest League (Eastern Division); the Spokane Shock in arena football of the AFL (American West Division); and the Spokane Spiders in soccer of the Premier Development League (Northwest Division).
In Spokane last week, the #1 radio advertiser was THE HOME DEPOT with 647 spots. IHEARTRADIO took #2 with 525 ads, while NAPA held on to #3 with 501 spots. GUS JOHNSON FORD was solid at #4 with 482 spots and PROVIDENCE HEALTH & SERVICES jumped from #6 to #5 with 410 ads. GEICO was #6 with 405 spots and REGIONALHELPWANTED.COM rose from #11 to #7 airing 378 commercials. CHASE MOBILE APP landed at #8 with 361 spots and the US DEPT OF HEALTH & HUMAN SERVICES soared from #13 to #9 with 311 spots. FRED’S APPLIANCE entered at #10 with 298 spots.
CONVENIENCE STORES SPOT TEN
Convenience Stores are a big business in America and they use their fair share of radio to promote their goods and services. The #1 slot last week went to CIRCLE K with 1,885 spots. HESS EXPRESS settled into #2 with 1,445 ads, while GETGO jumped from #4 to #3 running 1,276 spots. RACETRAC was #4 with 1,253 spots and EXTRAMILE lost 2 places down to #5 with 1,184 ads. QUIKTRIP took #6 with 963 spots, while SPEEDWAY slipped into #7 with 696 commercials. ESSO-MARCHé EXPRESS moved from #7 to #8 with 612 spots and MAPCO held steady at #9 airing 611 ads. Coming in at #10 was AMPM with 546 spots for the week.
NATIONAL SPOT TEN
Down slightly from 57,263 spots last week, THE HOME DEPOT maintained #1 with 52,020 spots, while GEICO stayed at #2 with 34,910 ads. IHEARTRADIO was up from #4 last week to #3 with 31,754 spots and MCDONALD’S dropped from #3 to #4 with 28,091 commercials. WAL-MART held onto #5 with 27,427 spots.
Posted: June 17, 2013
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