By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) June 18, 2012 – According to Arbitron, Dayton, Ohio is the 63rd largest radio market with a population of 828,300.
Dayton was founded on April 1, 1796, by a group of twelve settlers known as "The Thompson Party." The city was incorporated in 1805 and was named after Jonathan Dayton, a signer of the U.S. Constitution.
Dayton is home to significant industrial, aerospace, and technological/engineering research activity and is known for the many technical innovations and inventions that were developed there.
Dayton is also home to Wright-Patterson Air Force Base and the National Museum of the United States Air Force.
Dayton's primary nickname is the "Gem City." The origin of the name is no longer clear; it appears to stem either from a well-known racehorse named "Gem" that hailed from Dayton, or that the city was thought of as a valuable gem.
Dayton is headquarters for Reynolds and Reynolds, CareSource, Cargill, NewPage Corporation, Huffy Bicycles, LexisNexis, Kettering Health Network, Premier Health Partners, Standard Register and Dayton Reliable Tool and Teradata.
Higher education in Dayton includes: the University of Dayton, a private, Catholic institution founded in 1850 and Wright State University, which became a state university in 1967.
Famous people from Dayton include: Orville Wright; poet Paul Laurence Dunbar; entrepreneur John H. Patterson; actors Martin Sheen and Allison Janney; pitcher Roger Clemens; Paul Iams, founder of the Iams pet food company; Ming Tsai, chef and Emmy-winning TV host; Edwin Moses, Olympic track & field star; Robert Pollard, musician; and one of the most creative comedians, Jonathan Winters.
DAYTON SPOT TEN
In Dayton last week, the #1 radio advertiser was INTERNATIONAL DIAMOND JEWELERS with 1,182 spots. THE HOME DEPOT was #2 airing 607 commercials, while DISH NETWORK landed in #3 with 354 spots. SAFEAUTO INSURANCE COMPANY was #4 running 307 spots and MCDONALD’S was a solid #5 with 298 spots. FRANKLIN UNIVERSITY soared from #21 to #6 with 285 spots, while MACY’S was #7 with 279 ads. KROGER commanded #8 running 265 spots and EVANS MOTORWORKS was #9 with 249 spots. Moving up from #33 to #10 was SEARS with 229 spots.
DISCOUNT DEPARTMENT STORES SPOT TENNATIONAL STATISTICS -
In the Discount Department store category, the #1 radio advertiser last week was WAL-MART with 17,357 ads. MEIJER takes #2 with 2,809 spots nationwide, while STEIN MART jumps from #27 to #3 with 1,730 ads. FORMAN MILLS was #4 with 670 ads and USA DISCOUNTERS was #5 running 489 commercials. TARGET was in at #6 with 480 spots, while DOLLAR GENERAL landed in #7 with 443 spots. OCEAN STATE JOB LOT was #8 airing 353 spots and KMART was #9 with 338 ads. BRAULT & MARTINEAU landed in #10 airing 179 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
THE HOME DEPOT delivered 45,820 spots last week making them the #1 radio advertiser in the land. GEICO remains #2 with 32,031 spots, while MCDONALD’S is steady at #3 airing 28,854 spots. AUTOZONE zoomed from #24 to #4 with 27,938 spots and SEARS stayed at #5 with 23,803 spots.
Chattem was founded as the Chattanooga Medicine Company on February 21, 1879 in the heart of downtown Chattanooga.
The first product was Thedford's Black Draught®, a senna based laxative, originally developed in 1840 by Dr. A.Q. Simmons of Snow Hill, Georgia. The product was renamed Black Draught® and first year sales were $35,488.
The Company acquired a second product called Dr. McElree's Wine of Cardui, a preparation or tonic for women based on the sedative and antispasmodic properties of Cnicus benedictus. This was the first US product for menstrual cramps.
The Chattanooga Medicine Company was one of the first businesses to recognize the value of outdoor advertising. Many painted sales messages appeared across the landscape usually on store fronts and sides of barns located near well-traveled crossroads.
The Chattanooga Medicine Company was also a pioneer in direct marketing with the printing and distribution of millions of Cardui wall calendars and church fans and the popular Ladies Birthday Almanac.
During World War II, the Chattanooga Medicine Company stepped forward to become one of the nation's leading producers of foods and medicines for the U.S. Army.
Soon Dr. John C. Krantz discovered one of the first new antacid compounds commonly known as Dihydroxy Aluminum Aminoacetate and Dr. Irvine W. Grote, a Company advisor, discovered a second new antacid, Dihydroxy Aluminum Sodium. Until recently, these two compounds were manufactured by the fine chemicals division for use in "Bufferin" and "Rolaids", respectively.
During expansion the company name was changed from the Chattanooga Medicine Company to Chattem Drug and Chemical Company and created two divisions, Chattem Chemicals and Chattem Consumer Products. During this era they focused on 32 products which included; first aid ointments, germicidal powder, vitamins, analgesic balms and liquids.
Over the years, Chattem’s strategy was to buy products from other drug and chemical companies to fill up their dance card. They also divested brands as they went along. This plan has worked for this giant in over-the-counter treatments.
During their rapid period of growth, particularly in the toiletries area, the company changed to Chattem, Inc. in September 1978.
In 2006, fueled by the growth of Selsun Blue®, Icy Hot® and Gold Bond®, sales exceeded $300 million for the first time.
In 2007, Chattem purchased ACT®, Unisom®, Cortizone®, Kaopectate® and Balmex® from Johnson & Johnson. The acquired brands were divested by J&J in connection with the recent acquisition by J&J of Pfizer Inc.'s Consumer Healthcare business.
As the result of the acquisition of these brands, and the subsequent growth of those brands under Chattem’s aegis, sales surpassed another milestone in 2007, exceeding $400 million and providing an excellent foundation for continuing growth.
On March 10, 2010 sanofi-aventis completed the acquisition of 100% of Chattem, Inc. Chattem manages the Allegra® brand, and is the platform for sanofi-aventis over-the-counter and consumer health products in the United States.
sanofi-aventis U.S., based in Bridgewater, NJ, and employing 11,400 is a diversified global healthcare leader that discovers, develops, produces and markets innovative therapies. According to Christopher A. Viehbacher, Chief Executive Officer, the first quarter of 2011 was down from $2 billion in 2009 to $945 million last year due to the expense of the H1N1 virus (Swine Flu) demands and the fact that many patents will expire this year.
48.1% of all Chattem spots ran on Local Cable. In the last 12 months they ran 1,154,553 spots, with July being the banner month with 147,564 ads.
On the Radio, Chattem ran 458,641 spots, with June 2011 clearing 71,802 spots.
On Broadcast TV, Chattem aired 785,482 spots in the last 12 months and the biggest month was last month, May 2012 with 105,304 ads.
Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States Lexus has been ranked as the highest-selling maker of luxury cars.
In 2005, the division launched in Japan, becoming the first Japanese luxury car to be introduced in its home market, after being successful outside of the home market. After all, the name Lexus stands for Luxury Export US.
In 1990, during its first full year of sales, Lexus sold 63,594 LS 400 and ES 250 sedans in the U.S., the vast majority being the LS model. By 1991, sales had increased to 71,206 cars in the U.S. market, making Lexus the country's top-selling luxury import. That same year, Lexus received first place in J.D. Power’s studies on initial vehicle quality, customer satisfaction, and sales satisfaction.
In 1993, the GS series came to America, based on the Toyota Aristo, which had sold for two years prior in Japan. That same year, Lexus also became one of the first marques to debut a certified pre-owned program, with the aim of improving trade-in model values.
Some estimates claim that Lexus sold almost 34,000 cars in Japan in 2010, 17,857 cars in Europe and almost 230,000 in the US last year Toyota has more than 522 subsidiaries, including Lexus and more than 300,000 employees.
Infiniti, the luxury car division of Japanese automaker Nissan Motor Co., Ltd, started in 1989 in North America and its global operations have since grown to include Mexico, the Middle East, South Korea, Russia, Switzerland, China and the Ukraine. Today, the Infiniti global network includes more than 230 dealers in 15 countries.
The Infiniti brand was introduced to create and sell premium vehicles that wouldn't have otherwise fit in with Nissan's more mainstream image. Not by coincidence, Infiniti was created around the same time as Japanese rivals Toyota (Lexus) and Honda (Acura) launched their luxury brands.
The Infiniti was sold first in Japan as the Leopard and then converted for U.S. sales, while the Lexus was designed for the U.S. market. The Lexus started at $21,000 and the Infiniti was $23,000.
By 2000, Infiniti was facing extinction. The company rededicated itself to developing a dynamic and powerful line-up of sporty luxury cars. Car and Driver reported that Infiniti executives invited members of the motoring press to a meeting where they "swore never again to take their eyes off BMW." Although this effort began with a completely redesigned Q45 flagship for the 2002 model year, it was the G35 that turned sales around for Infiniti in 2003.
For the 2007 model year a redesigned version of the G35 sedan was introduced, followed in 2008 by a new version of the company's G coupe, the G37. Also released in 2008 was the new Infiniti EX35 compact crossover, which was Infiniti's entry into the compact luxury crossover market.
In May of this year, Nissan announced financial results for the fiscal year 2011, ending March 31, 2012 that showed a net revenues of 9,409 trillion yen, an operating profit of 545.8 billion yen and a net income of 341.4 billion yen, which would roughly be $4.29 billion. The have more than 180,000 employees.
Last 12 Months
On Local Cable, Infiniti aired 50.36% as many spots as Lexus. Infiniti ran 198,059 spots in the last 12 months, while Lexus ran 393,262 spots. Infiniti’s biggest month was August 2011 with 40,002 ads against Lexus’ August last with 51,903 spots.
On the Radio, Lexus ran 182,974 spots in the last 12 months, while Infiniti ran only 11,636 spots nationwide in the same period. Infiniti ran hottest in February with 2,804 and Lexus ran the most spots in September with 26,970 ads.
On TV, Lexus ran 146,790 spots in the last 12 months, while Infiniti aired 96,545 spots. Lexus ran the most in December of 2011 with 18,922, while Infiniti was hottest in both December (15,916) and last month May 2012 (15,303) spots.
Posted: June 18, 2012
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