By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) October 22, 2012 – According to Arbitron, Seattle is the 13th largest radio market with a population of 3,538,100.
Seattle is the most populous city in the state of Washington and a major seaport located on an isthmus between Puget Sound, an arm of the Pacific Ocean, and Lake Washington. Seattle is 96 miles south of Canada.
Despite being on the margin of the rain shadow of the Olympic Mountains, the city suffers from the myth of frequent rain. This reputation derives from this frequency of precipitation as well as the fact that it is cloudy an average of 226 days per year (compared to 132 in New York City), however Seattle actually receives less annual precipitation than New York City.
Seattle is the home to many major companies such as: Amazon.com, Nordstrom, Costco Wholesale Corp., Microsoft, Nintendo, and of course, Starbucks.
According to the Daily Beast website, Seattle is the most caffeinated city in America with 35 coffee shops per 100,000 people with the individual average monthly spending on coffee perking at $36.
Of those over the age of 25, more than 50% hold a bachelor's degree or higher, and 93 percent (vs. 80 percent nationally) have a high school diploma or equivalent.
Universities near Seattle include: Seattle University, Seattle Central Community College, Washington State University-West, University of Washington, Cornish College of the Arts, Golden Gate University, and The Art Institute of Seattle.
Some people from Seattle: Bill Gates - founder of Microsoft; Kurt Cobain – late leader of NIRVANA; Jimi Hendrix – rock legend; and bands: Foo Fighters, Nirvana and Pearl Jam, just to name a few. Seattle is credited with creating the whole Grunge movement in music.
SEATTLE SPOT TEN
In Seattle last week the #1 radio advertiser was THE HOME DEPOT with 882 spots. Moving up from #15 to #2 was CHASE with 861 commercials, while GEICO drops to #3 with 809 ads. FRED MEYER managed #4 for 682 spots and SLEEP COUNTRY USA was not sleepless at #5 airing 632 spots. WAL-MART exploded from #77 to #6 with 593 spots, while MATTRESS DISCOUNTERS WEST rested at #7 with 593 spots as well. CAR TOYS was solid at #8 with 557 spots and MACY’S leaped from #29 to #9 with 528 ads. Coming in #10 was VERIZON WIRELESS-XFINITY BUNDLE with 516 spots.
BANKS & CREDIT UNIONS SPOT TENNATIONAL STATISTICS -
Someone believes in radio; WELLS FARGO ran 20,831 spots last week nationwide putting them at #1 for this category. PNC was #2 with 9,733 spots, while QUICKEN LOANS stayed at #3 airing 9,193 spots. CHASE found #4 with 8,691 spots and NAVY FEDERAL docked at #5 with 7,108 commercials. FREEDOM DEBT RELIEF was #6 running 4,540 ads, while FIFTH THIRD BANK was #7 with 4,197 spots. Coming in #8 was CITI with 2,638 spots and REGIONS climbed from #39 to #9 with 2,130 spots. CONSOLIDATED CREDIT COUNSELING was #10 with 1,999 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
Fighting their way back to #1 nationally, THE HOME DEPOT ran 59,742 spots. GEICO moved back to #2 with 34,009 ads, while WAL-MART made some real moves from #14 to #3 with their 28,271 spots. Solid at #4 was MCDONALD’S running 23,371 spots and WELLS FARGO stayed at #5 with 20,831 spots.
The TJX Companies, Incorporated (NYSE: TJX), is the largest international apparel and home fashions off-price department store chain in the United States.
In 1956, Stanley Feldberg founded the Zayre Corp. He served as president of the company until 1978, and afterwards remained on the Board of Directors, until he retired in 1989.
Based in Framingham, Massachusetts, TJX evolved from the Zayre discount department store chain. Zayre, which means "very good" in Yiddish, was a neighborhood, self-service, general merchandise discount department store, emphasizing convenience, fashion and value.
In 1977 they started T.J. Maxx by opening the first two stores in Auburn and Worcester, Massachusetts. T.J. Maxx was an instant hit with customers, providing the perfect solution to the heightening demand for quality fashions at reasonable prices. In 1984, Zayre went on to introduce a new warehouse retail concept in the Northeast called BJ’s Wholesale Club.
In a major restructuring, the company sold off the "Zayre" name, including BJ’s to Ames Department Stores in 1989. They were able to then refocus on their core remaining store brand, T.J. Maxx, thus changing their name to The TJX Companies, Inc.
In 1990, TJX expanded into the Canadian market by acquiring the five-store Winners chain. Two years later, they launched their third brand, HomeGoods, in the United States. Then in 1994, they introduced T.K. Maxx in the United Kingdom and Ireland.
In 1995, TJX doubled in size when it acquired Marshalls, its fifth brand. In 2003, TJX acquired Bob's Stores, concentrated in New England.
In 2010, TJX, under consolidation converted 90 A.J. Wright stores into T.J. Maxx, Marshalls or HomeGoods stores. They also closed 72 A.J. Wright stores early in 2011.
According to their annual report, they created revenues of $23.19 billion with net income of $1.50 billion, which translated into a 5.7% increase in fiscal 2012. They have 168,000 employees.
On Local Cable, TJX Companies ran 167,965 spots in the last 12 months. Their biggest month was September 2012 with 34,069 ads. 49.27% of all their media ads ran on Cable.
On the Radio, TJX cleared 50,326 spots in the last 12 months with their hottest month being the holidays December 2011 when they ran 20,229 ads.
On Broadcast TV, TJX ran 122,630 spots with the big push in December of 2011 with 20,902 spots. Last month, September 2012, looked pretty strong as well with a total of 19,126 spots.
Miller Brewing Company is the second largest American style beer maker and is based in Milwaukee, Wisconsin. It is owned by SABMiller. Miller owns breweries in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and Trenton, Ohio.
Miller Brewing Company was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery.
On September 19, 1966, the conglomerate W.R. Grace & Co. agreed to buy 53% of Miller from Mrs. Lorraine John Mulberger (granddaughter of Frederick Miller) and her family. On June 12, 1969 Philip Morris (now Altria) bought Miller from W.R. Grace for $130 million, outbidding PepsiCo.
On October 9, 2007, SABMiller and Molson Coors agreed to combine their U.S. operations in a joint venture called MillerCoors.
Types of Miller beer include: Miller Lite, Miller Lite Ice which has a higher content of alcohol and is valued for low bitterness, Miller Genuine Draft, Miller Genuine Draft Light, Miller Gold, Miller 64 (which boasts only 64 calories), Miller High Life and Miller High Life Light.
The prevailing slogan on current packaging for Miller High Life is "The Champagne of Beers"; High Life beat out 17 other contestants to take home the gold medal in "American-style Lagers" at the 2002 World Beer Cup.
According to their annual report, Molson Coors Brewing Company, who operates MillerCoors, had revenues of $3.52 billion with a net income of $674 million. This represented an 8% growth in sales in 2011. They have 15,263 employees.
Anheuser-Busch began in St. Louis many years ago. The brewery which would become Anheuser-Busch was purchased on the brink of bankruptcy by Eberhard Anheuser, a prosperous German-born soap manufacturer, in 1860. Adolphus Busch, Anheuser’s son-in-law, joined E. Anheuser & Co. in 1864, becoming partner in 1869.
Adolphus became president when Anheuser died in 1880, and the company then became Anheuser-Busch Brewing Association. The Busch family would be in full control of the company through the generations until Anheuser-Busch's recent sale.
In 1876, Adolphus Busch and his friend Carl Conrad, a liquor importer, developed a "Bohemian-style" lager, inspired after a trip to the region. Brewers in Bohemia generally named a beer after their town with the suffix "er." Busch and Conrad had visited a town known for its breweries: České Budějovice (German: Budweis or Böhmisch Budweis). Beer has been brewed in Ceske Budejovice since it was founded as Budiwoyz by King Ottokar II of Bohemia in 1245. The name Budweiser is a locative, meaning "of Budweis”.
The Budweiser bottle has remained relatively unchanged since its introduction in 1876. The top label is red and currently reads "Budweiser". The top of the main label is red with a white banner with a pledge on it, which has changed three times. Below the banner is a coat of arms of sorts, which once had the Conrad and Co. logo on it, and now features an Anheuser-Busch stylization.
Over the years, Budweiser has been distributed in many sizes and containers. Through the early-1950s Budweiser was primarily distributed in just three packages -- kegs, 12-ounce bottles and quart bottles. Cans were first introduced in 1936. From 1936 to 1955, but cans were slow to catch on.
In 2008 Budweiser/Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world.
According to their latest annual report, Anheuser-Busch InBev had revenues of $28.08 billion with net income of $4.21 billion, which represented a growth in sales of 2.4% in 2011. They have 116,278 employees.
Last 12 Months
On Local Cable both brewers spend lots of money. The driver here is the fact that so many live sporting events take place on cable TV. MillerCoors ran 253,195 spots in the last 12 months, while Anheuser-Busch cleared 264,824 ads. The biggest month for MillerCoors was July 2012 with 32,755 spots and Anheuser-Busch ran hottest in March with 34,371 spots.
On the Radio, Anheuser-Busch dominated with 318,002 spots, while MillerCoors trailed with 194,995 ads in the last 12 months. MillerCoors biggest month was June 2012 with 29,191 spots, while Anheuser-Busch was hottest in June with 37,066 ads.
On Broadcast TV Anheuser-Busch kicked Bud with 101,784 spots against MillerCoors’ 48,231 commercials. The biggest month for Budweiser and associate brands was last month September 2012 with 16,348 spots, while MillerCoors ran hottest last month as well with 7,330 spots.
Posted: October 22, 2012
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