By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) October 29, 2012 – According to Arbitron, Salt Lake City is the 31st largest radio market and includes the cities of Ogden and Provo, UT bringing the market population to 1,745,000.
Salt Lake City, Utah was founded in 1847 by Brigham Young and his Mormon followers who extensively irrigated and cultivated the arid valley. The city's name was derived from its proximity to the Great Salt Lake, with "Great" being dropped from the name in 1868.
Salt Lake City is the headquarters for The Church of Jesus Christ of Latter-day Saints (aka LDS Church) and many of its sites are major tourist attractions within the city. The most popular are the Temple Square, including the Salt Lake Temple, and the Tabernacle, home of the world-famous Mormon Tabernacle Choir.
Interestingly, the city's metropolitan area has been featured in many major films and television shows: HBO's Big Love; Disney's High School Musical 1, 2, and 3; Legally Blonde 2; Touched by an Angel and Dumb and Dumber.
Salt Lake City is the home of the Utah Jazz of the NBA; Real Salt Lake of Major League Soccer; Utah Blaze of the Arena Football League; and the Salt Lake Bees, Triple A affiliate of the Los Angeles Angels, MLB. Salt Lake City also hosted the Winter Olympic Games in 2002 which presidential candidate Mitt Romney ran.
Some of the major universities and colleges located in the city are the University of Utah, Westminster College, and The Art Institute of Salt Lake City. Utah State University and Brigham Young University have campuses in the Salt Lake area.
Notable people from Salt Lake City include: comedian/actress, Roseanne Barr; Broadway actress, Maude Adams; country singers/members of the group, SheDaisy, Kristyn, Kelsi, and Kassidy Osborn; and video game pioneer/founder of Atari, Nolan Bushnell.
SALT LAKE CITY SPOT TEN
Last week in Salt Lake City, the #1 radio advertiser was THE HOME DEPOT with 779 spots. Coming in #2 was STATE FARM airing 668 announcements, while SHANE COMPANY cleared 510 putting them at #3. ACTION PLUMBING HEATING & AC came in #4 with 476 ads, while LOW BOOK SALES was steady at #5 running 456 commercials. KEN GARFF NISSAN was #6 with 452 spots, while SAM'S CLUB captured #7 with 441 spots. WASATCH FRONT KIA climbed from #34 to #8 with 402 spots and MCDONALD'S landed at #9 with 395 spots. AAA (American Automobile Association) was #10 airing 364 spots.
COMPUTER SOFTWARE & HARDWARE SPOT TEN NATIONAL STATISTICS -
In the high-tech category of Computers and Software, the #1 radio advertiser last week was IBM with 6,002 spots. BARRACUDA NETWORKS swam into #2 with 2,531 spots, while DRAGON stayed at #3 airing 1,050 spots. CUDATEL was #4 with 876 spots nationally and HP hit #5 with 696 spots. SHAREFILE was #6 with 309 ads, while ZONEALARM rang at #7 with 181 commercials. INTERNETSAFETY.COM checked in at #8 with 158 spots and FIXIO PC CLEANER took #9 with 133 ads. Coming in #10 (for now) is MICROSOFT with 83 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
On the national level, THE HOME DEPOT maintains #1 with 53,719 spots. GEICO keeps its grip on #2 with 39,210 ads, while MCDONALD'S moves into #3 with 26,652 spots. WAL-MART was #4 airing 23,137 spots and BARACK OBAMA FOR PRESIDENT was #5 with 20,795 radio commercials; (MITT ROMNEY FOR PRESIDENT was #24 with 10,543 ads).
Sherwin-Williams Company has not only grown to be the largest producer of paints and coatings in the United States, but is among the largest producers in the world.
Its two founders have unique histories. Henry Sherwin, from Baltimore, Vermont moved to Cleveland at age 18 to be a clerk and bookkeeper at Freeman & Kellogg, then to a grocery store where he became a partner.
He took his savings of $2,000 and bought into Truman, Dunham & Company, seller of paint ingredients, brushes and decorating products. Sherwin moved on to team up with his partner Edward Williams. The new company was originally called Sherwin, Williams & Company and was started in 1866, but incorporated in 1884.
Their first logo was a chameleon on a painter’s palette. By 1905, they moved to the catch-phrase "Cover the Earth" with a large paint can pouring paint over a globe.
In 1948, Sherwin-Williams introduced Kem-Glo paint in a patented circle-seal can.
In 1974 the company phased out its cover the earth slogan and introduced its new banner "More Than a Paint Store". A new logo came with the slogan. But the Cover the Earth logo was brought back in 1979; then combined with a new yin-yang blue-white logo in 1982. Later the name logo was streamlined with a modern font.
Sherwin-Williams, like many successful American companies, expanded when they acquired competitors along the way. In 1980, they bought Dutch Boy Paints. In 1984 they purchased Dupli-Color Products; then in 1990 they absorbed Krylon Aerosol Paints and Desoto Paints. In 1996 they took over Pratt & Lambert Paints, then in 1997, they acquired Thompson Minwax products.
According to their annual report, Sherwin-Williams created revenues of $8.77 billion with a net income of $437 million, which represented a 2011 sales growth of 12.7%. They have 32,988 employees.
On Local Cable, Sherwin-Williams ran 123,989 spots in the last 12 months. Their hottest month was June 2012 when they ran 22,354 ads.
On the Radio, Sherwin-Williams ran 123,357 ads in the last 12 months with May 2012 topping the list with 30,657 spots.
On Broadcast TV the paint giant was almost silent until the spring of 2012 when they ramped out their marketing again. Sherwin-Williams ran only 15,428 spots in the last 12 months with the biggest month being August 2012 with 4,379 ads.
Hyundai Motor Company dates back to April 1946 when founder, Chung Ju-Yung established Hyundai Auto Service in Seoul, South Korea at the age of 31 years. The name Hyundai was chosen for its meaning which in English translates to “modern.” The Hyundai logo is symbolic of the company's desire to expand. The oval shape represents the company's global expansion and the stylized "H" is symbolic of two people (the company and customer) shaking hands.
In 1968 the company entered into a contract with Ford motor company to assemble the Ford Cortina and Granada for the South Korean market. The eight year journey with Ford provided Hyundai with assembly knowledge, blueprints, technical specifications, production manuals, and trained Hyundai engineers.
In 1975, the Pony, the first Korean car, was released, as Giorgetto Giugiaro’s ItalDesign firm was hired for styling and design while Mitsubishi Motors of Japan was hired for powertrain technology. For the next few years, Hyundai gained good experience working with Ford and its own model Pony, after which they started working on new models.
In 1977, Hyundai hired moonlighting Japanese engineers to solve remaining issues. Exports of the Pony soon followed and the Pony subcompact was displayed at the 1978, 56th International Automobile Expo in Brussels. That same year, Hyundai exported their 10,000th Pony.
Hyundai sold its first car, the Excel, in the U.S. in the year 1986. Initially Hyundai was not recognized by Americans but upgraded its product line very quickly and now can boast a larger market share in the States.
Hyundai began to make over their image in order to be a world class brand. In 1999, Chung Ju-Yung transferred leadership to his son, Chung Mong Koo. They then proceeded to launch a dynamic marketing campaign in the United States.
Along with their aggressive marketing in the US, they seem to be getting some results. According to their web site, they finished the third quarter of 2012 setting multiple sales records with 60,025 vehicles sold in the month of September. Sales were up 15 percent for the month and up 10 percent for the first nine months of the year versus 2011. They have 86,172 employees.
Mazda Motor Corporation is a Japanese automotive manufacturer based in Hiroshima, Japan and was founded in 1920. Toyo Kogyo moved from manufacturing machine tools to vehicles, with the introduction of the Mazda-Go in 1931.
Toyo Kogyo produced weapons for the Japanese military throughout the Second World War.
Beginning in the 1960s, Mazda put a major engineering effort into development of the Wankel rotary engine beginning with the limited-production Cosmo Sport of 1967 and continuing to the present day with the RX-8. Mazda has become the sole manufacturer of Wankel-type engines after NSU, Citroën and GM (Corvette) gave up on the innovation.
In 1968, Mazda started formal operations in Canada and by 1970, Mazda formally entered the American market (Mazda North American Operations).
Mazda's success continued until the onset of the 1973 oil crisis. As American buyers (as well as those in other nations) quickly turned to vehicles with better fuel efficiency, the relatively thirsty rotary-powered models began to fall out of favor.
Not wishing to abandon the rotary engine entirely, Mazda refocused their efforts and made it a choice for the sporting motorist rather than a mainstream power plant. Starting with the lightweight RX-7 in 1978 and continuing with the modern RX-8, Mazda has continued its dedication to this unique power plant.
Introduced in 1989 to worldwide acclaim, the Miata has been widely credited with reviving the concept of the small sports car after its decline in the late 1970s.
Mazda's financial turmoil and decline during the 1960s resulted in a new corporate investor, Ford Motor Company, which at one time owned more than 33% of the company.
Mazda helped Ford develop the 1991 Explorer, which Mazda sold as the 2-door only Mazda Navajo from 1991 through 1994. Ironically, Mazda's version was unsuccessful, while the Ford (available from the start as a 4-door or 2-door model) instantly became the best-selling sport-utility vehicle in the United States and kept that title for over a decade.
On November 18, 2010, Ford reduced their stake further to just 3%, citing the reduction of ownership would allow greater flexibility to pursue growth in emerging markets. Ford and Mazda remain strategic partners through joint ventures and exchanges of technological information.
In marketing, the Zoom-Zoom campaign was widely used on radio and TV around the world.
According to their annual report, Mazda will have revenues of $25.816 billion with a loss of $1.364 billion. They employ nearly 40,000 worldwide.
Last 12 Months
On Local Cable, Mazda ran 57.1% as many spots as Hyundai. Mazda cleared 239,101 spots in the last 12 months, while Hyundai ran 418,758 ads. Mazda’s biggest month was April 2012 with 34,471 spot and Hyundai ran the most in May 2012 with 44,657 spots.
On the Radio, Hyundai was way out ahead with 166,049 spots aired in the last 12 months to Mazda’s 9,103 commercials. Mazda was hottest in August 2012 with 2,025 spots, while Hyundai blasted out the spots in July 2012 with 18,842.
On Broadcast TV, Hyundai more than doubled what Mazda ran. Hyundai cleared 332,557 spots against Mazda’s 155,281 ads. Mazda ran the most this August 2012 with 17,984 spots and Hyundai played 40,743 times in September 2012 to make last month their hottest month of the year.
Posted: October 29, 2012
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