Media Monitors Releases 2010 Advertising Totals

White Plains, NY (January 4, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Radio, Cable TV and Broadcast TV SPOT TEN® reports showing the leaders in advertising from last year.

Media Monitors took a deeper look into the stats and found the DETERMINED DOZEN of those advertisers in the top 40 of all three media for 2010. The dozen include Geico, McDonald’s, Verizon, Wal-Mart, AT&T, Subway, Ford Lincoln Mercury, Progressive, Toyota, Chase, Wendy’s and Chevrolet were in Radio, TV and Cable.

For exact figures and rank in each media, see data file attached.

National Results: January 1, 2010 to December 31, 2010

Radio

Rank	Account	Parent
1	GEICO	Berkshire Hathaway, Inc.
2	The Home Depot	The Home Depot, Inc.
3	McDonald’s	McDonald’s Corporation
4	Verizon	Verizon Communications, Inc.
5	HD Digital Radio Alliance	HD Digital Radio Alliance
6	AutoZone	AutoZone, Inc.
7	Wal-Mart	Wal-Mart Stores, Inc.
8	AT&T	AT&T Inc.
9	Kohl’s	Kohl’s Corporation
10	SUBWAY	Doctor’s Associates, Inc.
11	Ford Lincoln Mercury	Ford Motor Company
12	Macy’s	Macy’s, Inc.
13	Safelite AutoGlass	Belron US, Inc.
14	Progressive	Progressive Casualty Insurance Co.
15	Rosetta Stone	Rosetta Stone Ltd.
16	U.S. Dept Of Health & Human Services	U.S. Government
17	Toyota	Toyota Motor Sales, U.S.A., Inc.
18	Chase	JPMorgan Chase & Co.
19	Netflix	Netflix, Inc.
20	RegionalHelpWanted.com	RegionalHelpWanted.com, Inc.
21	Lowe’s	Lowe’s Companies, Inc.
22	Wendy’s	Wendy’s-Arby’s Group, Inc.
23	Proactiv Solution	Guthy-Renker, LLC
24	Shane Co.	Shane Co.
25	State Farm	State Farm Mutual Auto Insurance Co.
26	Army National Guard	U.S. Government
27	OnStar	General Motors Corporation
28	Chrysler – Jeep – Dodge	Chrysler, LLC
29	Midas	Midas International Corporation
30	Kroger	The Kroger Co.
31	U.S. Census Bureau	U.S. Department Of Commerce
32	Honda	American Honda Motor Co., Inc.
33	Rite Aid	Rite Aid Corporation
34	Beta Prostate	NAC Marketing Company, LLC
35	Taco Bell	Yum! Brands, Inc.
36	Chevrolet	General Motors Corporation
37	Farmers	Farmers Insurance Group Of Companies
38	U.S. Department Of Transportation	U.S. Government
39	AT&T U-verse	AT&T Inc.
40	PetSmart	PetSmart Store Support Group, Inc.

Television

Rank	Account	Parent
1	NBC Television Network	NBC Universal, Inc.
2	ABC Television Network	Disney-ABC Television Group
3	Ford Lincoln Mercury	Ford Motor Company
4	CBS Television Network	CBS Broadcasting, Inc.
5	Verizon	Verizon Communications, Inc.
6	Toyota	Toyota Motor Sales, U.S.A., Inc.
7	McDonald’s	McDonald’s Corporation
8	The CW Television Network	Time Warner, Inc. – CBS Corporation
9	Fox Television Network	Fox Broadcasting Company
10	Honda	American Honda Motor Co., Inc.
11	Wal-Mart	Wal-Mart Stores, Inc.
12	Univision	Univision Communications, Inc.
13	AT&T	AT&T Inc.
14	Chrysler – Jeep – Dodge	Chrysler, LLC
15	Progressive	Progressive Casualty Insurance Co.
16	Chevrolet	General Motors Corporation
17	Hershey’s	The Hershey Company
18	GEICO	Berkshire Hathaway, Inc.
19	Telemundo	Telemundo Communications Group, Inc.
20	SUBWAY	Doctor’s Associates, Inc.
21	Yoplait	Yoplait USA, Inc.
22	DANNON	The Dannon Company, Inc.
23	Pillsbury	General Mills, Inc.
24	Purina	Nestlé Purina PetCare Company
25	Empire Today	Empire Today, LLC
26	Dish Network	Dish Network Corporation
27	L’Oreal	L’Oreal USA, Inc.
28	Macy’s	Macy’s, Inc.
29	AT&T Internet Services	AT&T Inc.
30	Lysol	Reckitt Benckiser, Inc.
31	Hyundai	Hyundai Motor Company
32	AT&T U-verse	AT&T Inc.
33	Target	Target Corporation
34	Chase	JPMorgan Chase & Co.
35	Cheerios	General Mills, Inc.
36	Ashley Furniture HomeStore	Ashley Furniture Industries, Inc.
37	Wendy’s	Wendy’s-Arby’s Group, Inc.
38	Advil	Wyeth Consumer Healthcare, Inc.
39	T-Mobile	T-Mobile USA, Inc.
40	KFC	KFC Corporation

Cable

Rank	Account	Parent
1	TNT – Turner Network Television	Turner Broadcasting System, Inc.
2	Discovery Channel	Discovery Communications, Inc.
3	A&E Network	A&E Television Networks
4	TBS	Turner Broadcasting System, Inc.
5	USA Network	NBC Universal, Inc.
6	Lifetime	Lifetime Entertainment Services, LLC
7	GEICO	Berkshire Hathaway, Inc.
8	ESPN	Disney-ABC Television Group
9	Progressive	Progressive Casualty Insurance Co.
10	Wal-Mart	Wal-Mart Stores, Inc.
11	Ford Lincoln Mercury	Ford Motor Company
12	AT&T	AT&T Inc.
13	CNN	Turner Broadcasting System, Inc.
14	Verizon	Verizon Communications, Inc.
15	State Farm	State Farm Mutual Auto Insurance Co.
16	Toyota	Toyota Motor Sales, U.S.A., Inc.
17	Vonage	Vonage Holdings Corp.
18	Allstate	Allstate Insurance Company
19	Binder & Binder	Binder & Binder, LLC
20	Sears	Sears Holdings Corporation
21	Purina	Nestlé Purina PetCare Company
22	Pizza Hut	Yum! Brands, Inc.
23	Chevrolet	General Motors Corporation
24	Time Warner Cable	Time Warner Cable, Inc.
25	Campbell’s	CSC Brands, LP
26	Chase	JPMorgan Chase & Co.
27	Olay	The Procter & Gamble Company
28	5-Hour Energy	Living Essentials, LLC
29	KFC	KFC Corporation
30	Fox News Channel	News Corporation
31	SUBWAY	Doctor’s Associates, Inc.
32	Time Warner Bundle	Time Warner Cable, Inc.
33	L’Oreal	L’Oreal USA, Inc.
34	Swiffer	The Procter & Gamble Company
35	McDonald’s	McDonald’s Corporation
36	ITT Technical Institute	ITT Educational Services, Inc,
37	Crest	The Procter & Gamble Company
38	eHarmony	eHarmony, Inc.
39	Movies On Demand	iN Demand, LLC
40	Wendy’s	Wendy’s-Arby’s Group, Inc.