White Plains, NY (June 10, 2010) – Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on Radio, TV and Cable that we monitor since the April 20, 2010 explosion on the Deepwater Horizon, which led to 11 deaths and a massive oil leak in the Gulf of Mexico.
Here are the latest figures:
| BP | Radio | TV | Cable | 3 Media Total |
|---|---|---|---|---|
| 4/20-4/26 | 2934 | 799 | 991 | 4724 |
| 4/27-5/03 | 15 | 1 | 6 | 22 |
| 5/04-5/10 | 92 | 1 | 3 | 96 |
| 5/11-5/17 | 9 | 1 | 1 | 11 |
| 5/18-5/24 | 77 | 1 | 4 | 82 |
| 5/25-5/31 | 555 | 1 | 0 | 556 |
| 6/01-6/07 | 440 | 1020 | 1712 | 3172 |
| Grand Total | 4122 | 1824 | 2717 | 8663 |
As you can see, TV has moved ahead of Cable, with Radio on the increase this week.