Deep data mining can yield both connections and insights that were previously unnoticed. But doing so, effectively hinges on how you envision the information. Media Monitors presents it all in a new, powerful and customizable platform. The dashboard with MM Analytics presents a single screen summarized view of an account and its competitive set. Each set includes ad revenue, instances, media share and media outlet share.
Each data set is broken down into quadrants. The first is generated from the report configuration. The second is a pie graph that is created when clicking on the account. The third and fourth give details of the ad campaign. Finally, get a top-level view with the single-screen display and summary of an account and all of its competitive sets.
The insights from this perspective gives you the ability to analyze the share of media for a given account for a given period and compare the activity to the same time in the previous year. See a list of the media outlet distribution for your accounts and discover which brands are advertising with your competition, but not with you.