With MM Insights Automotive dealers, agencies and dealer associations can take a deep dive into the nuts and bolts of ad strategies for campaigns that run on TV, local cable and radio. This analytics platform has been designed specifically for unpacking automotive ad messages down to the most granular level, enabling brilliant insights to be extracted for competitive analysis, media planning, and message optimization.
Our easy-to-understand web-based reports offer analysis that put you in control. Creative messaging lets you see what your competitors are selling and how they are selling. In near real time, you can see where the competition has placed their media, and review the actual messaging on radio, broadcast TV and local cable.
Campaign Tracker enables you to create more effective campaigns by reviewing the incentives that lead to the highest vehicle sales, as well as the strategies used to get the message out most effectively.
Creative Attributes enables you to review the most efficient combinations of messaging and ad dollars for yourself and your competitors. Then, you can use this information to compare dealer association spending versus the manufacturer’s commitment. Over time, you’ll want to know how your media spending compares with the market. Trend Analysis gives you visual information that shows the state of the market.
MM Insights Automotive has even more analytic tools. Use them to distinguish between brand (awareness) vs. retail (financial incentive) messaging and drill down into the specifics of the financial offers. Track campaigns on a daily basis qualitatively, and quantitatively using a variety of measures such as ad spend, impressions, occurrence and unique creative counts. Analyze campaigns of competitors by comparing messages, attributes, financial offers, lease vs. buy mix, and many other dimensions. Analyze data at the manufacturer level, or nameplate level, or if you want more specificity go all the way to the engine size or fuel type.