Media Monitors 2012 Radio Advertising Top Ten National

White Plains, NY (January 4, 2013)

Media Monitors
2012 Radio Advertising Top Ten National
RankAccountParentSpot Count
1The Home DepotThe Home Depot2,093,047
2GEICOBerkshire Hathaway1,937,625
3McDonald’sMcDonald’s Corporation1,366,786
4AutoZoneAutoZone990,822
5Wal-MartWal-Mart Stores802,351
6Lowe’sLowe’s Companies786,490
7State FarmState Farm Mutual Auto Insurance Co770,512
8Macy’sMacy’s613,485
9SubwayDoctor’s Associates606,883
10WalgreensWalgreen Co597,104

There were some great stories for 2012 with the economy coming back and radio reaping benefits of the Presidential Election and advertisers coming back to radio big time. THE HOME DEPOT was #2 in 2011, but in 2012 vaulted to the top with more than 2 million spots. GEICO dropped from #1 to #2 with 1.9 million. MCDONALD’S stayed at #3 with 1.3 million spots, while AUTOZONE landed in #4 after being at #5 in 2011. WAL-MART slipped from #4 to #5 with 802,351 spots and LOWE’S came up from #9 in 2011 to #6 last year. STATE FARM was #6 and is now #7, while MACY’S improved from #17 to #8 in 2012. SUBWAY was #18 in 2011 and moved to #9 in 2012. WALGREENS soared from #23 in 2011 to #10 in 2012.