5 Reasons Mid-sized Agencies Need to Know Where Clients Are Advertising
Mid-sized agencies operate in a challenging landscape, often facing challenging demands from clients with little or no resources.
Columbia Takes the 2022 Mediabase Coveted Crown for Overall Chart Share
Mediabase released its year-end chart data for 2022 as Columbia takes the overall coveted top spot with RCA, Atlantic, Republic and Interscope rounding out the Top 5.
Influencer Podcasts on the Rise
The Media Monitors Podcast Listener survey was fielded between June 17th and 30th, 2022.
Media Monitors Promotes Cammarata & Fulbright. Welcomes New Hire Miller
Media Monitors is pleased to announce the promotion of two key members of the team and the addition of another industry expert.
Casino Advertisers Place Bets on Radio as Tourists, Events and Conferences Return
The casino hotel and resort business is on a hot streak – and the industry’s top advertisers are doubling down and placing their bets on radio to attract visitors, according to a new Media Monitors analysis.
NPR Slips as Smaller Publishers Capitalize
The Media Monitors Podcast Listener survey was fielded between March 14th and 31st, 2022.
Amazon Eclipses Target and Walmart in Media Monitors’ Big Retailer Match Up
Big box retail rivals Amazon, Walmart and Target compete for shoppers online and in store, but the drive for clicks and foot traffic starts on radio, broadcast television and local cable.
True Crime Takeover and Publisher Consolidation
The Media Monitors Podcast Listener survey was fielded between December 13th and 31st, 2021.
P&G Is Top Parent Advertiser for Second Year, Increasing Advertising with 14% More Spots
Procter & Gamble was the top parent advertiser in the U.S. for the second year in a row.