We are the only provider of radio occurrence data for lead generation and competitive intelligence. Media Monitors Radio Service was designed for you.
If you’re an advertiser, you want to know how effectively your ad dollars are being spent. Media Monitors makes it simple. Click the market, specify a date range, and generate a list of accounts that ran on the respective stations. Generate reports that show occurrences and expenditure data for each account in near real-time. Each column on the spreadsheet is sortable. Click on an occurrence hyperlink and drill down to the radio log. See exact dates and air time, parent company, category affiliation, pod position and spot duration. Clicking on the speaker icon will allow you to listen to the spot, and download it.
Media Monitors allows you to access detailed local radio occurrences, generate instant sales leads, verify ad campaigns and create competitive intelligence reports. Scope out expenditure information with Media Monitor’s AdRev®, and you’ll soon have an estimate of campaigns expenditures based on radio airplay. And with Audience Reaction®, you will be able to see a minute-by-minute analysis of audience behavior like never before.
If you’re a programmer, then it’s all about the music. What songs are stations playing? What rotation are they in? How is the audience reacting? Media Monitors gives you the tools to track both the music, and how listeners are responding to the music, both locally and nationwide.
Song Analysis enables you to view summaries or details of music being played on numerous media outlets. Audience Reaction shows you radio listenership levels and migration using Nielsen’s Audio PPM data. Audience Reaction Face-off is the multi-day version of Audience Reaction that enables you to compare the listenership between two stations. And with Mscore, you can view the impact of a song’s airplay on audience switching.
Are you looking for the 10,000-foot view on how a song is performing? National Mscore provides a comprehensive look at music scores in all PPM markets. All this information may seem like you’re drinking from the proverbial fire hydrant. MM Analytics breaks it down for you. With both market and advertiser intelligence presented in interactive dashboards, you’ll be able to envision information like never before.
Media Monitors tracks what’s being aired every day, in all the major markets. Media Monitors Radio Spot Data is accredited by the Media Ratings Council, (MRC) demonstrating our expectations for accuracy and transparency.
