White Plains, NY (January 6, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Radio, Cable TV and Broadcast TV TOP TWENTY report by high performing categories. This will certainly be the first place that every radio sales department will want to focus on in 2011.
Media Monitors took a deeper look and found the RADIO TOP TWENTY included many of the same players and improvements from Government and Union ads, Cosmetic Skin Care Products and Telecom Bundled Services. Another good sign, Domestic Cars and Trucks ranked higher this past year.
Our Complete Report:
Top 20 in 2010 – Data by Media Monitors
Radio
| 2009 | 2010 | Class | Spot Count |
| 1 | 1 | Insurance Providers | 4,432,910 |
| 2 | 2 | Fast Food | 3,467,886 |
| 4 | 3 | Home Centers & Hardware Stores | 2,979,355 |
| 3 | 4 | Automotive Parts & Services | 2,504,708 |
| 10 | 5 | Government-Unions-Associations | 2,040,291 |
| 5 | 6 | Business, Personal & Residential Phone | 1,881,925 |
| 8 | 7 | Department Stores | 1,817,300 |
| 14 | 8 | Cosmetics & Skin Care Products | 1,588,449 |
| 13 | 9 | Cars & Lt Trucks, Domestic Factory | 1,561,679 |
| 12 | 10 | Banks, S&Ls, Credit Unions | 1,538,269 |
| 16 | 11 | Cars & Lt Trucks, Asian Factory | 1,321,730 |
| 6 | 12 | Organizational Advertising | 1,312,437 |
| 11 | 13 | Television & Cable TV | 1,234,522 |
| 7 | 14 | Credit Counseling Services | 1,183,467 |
| 29 | 15 | Telecom Bundled Services | 1,062,605 |
| 21 | 16 | Food & Beverage Retailers | 1,053,020 |
| 17 | 17 | Discount Department Store | 995,497 |
| 15 | 18 | Nutritional Supplements | 852,849 |
| 19 | 19 | Medicated Products & Remedies-Non-Rx | 831,756 |
| 24 | 20 | Alcoholic Beverages | 726,284 |