Media Monitors Captures Top Broadcast TV Advertisers by Category

White Plains, NY (January 7, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Broadcast TV TOP TWENTY report by high performing categories.

Media Monitors compared the 2010 BROADCAST TV TOP TWENTY to the figures from 2009. The findings showed that fast food, cars ads topped the list, with improvements in rank by Cosmetics and Skin Care Products, Food and Beverage and Telecom Bundled Services.

Our Complete Report:

Top Cable Advertisers By Category – Data by Media Monitors

Television

11Television & Cable TV
22Fast Food
33Cars & Lt Trucks, Asian Factory
64Cars & Lt Trucks, Domestic Factory
45Insurance Providers
106Cosmetics & Skin Care Products
97Household Cleaning Products General
58Medicated Remedies-Non-Rx
119Food & Beverages
710Business, Personal & Residential Phone Services
1211Department Stores
812Discount Department Store
2513Candy, Gum, Confectionery & Snacks
1414Home Furnishings
1315Wireless Carrier
2116Dairy Products & Substitutes
1617Dental Hygiene Products
2818Telecom Bundled Services
2319Restaurants, Night Clubs
2420Cereals