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Media Monitors Welcomes Catriona McGinn

White Plains, NY (July 26, 2010) – Media Monitors today announced Catriona McGinn as Sales Executive, New Business Development. McGinn will report to Frank Cammarata, Vice President of Sales.

Catriona McGinnMs. McGinn will be responsible for identifying and developing new business opportunities across advertising mediums. In this role, she will cultivate new opportunities and bring an unmatched understanding of empowering clients and associates to increase overall value. Prior to joining Media Monitors McGinn was the General Manager Nielsen BDSradio; overseeing product development, marketing, and national advertising sales.

McGinn reflects on the move, “I’m very excited to be joining the Media Monitors team in this newly created position. The sheer volume, accuracy and timeliness of our advertising intelligence is invaluable to any company. I look forward to exposing new industries to the power of Media Monitors.”

Media Monitors President and CEO Philippe Generali commented, “Catriona’s sales and market development experience, impressive track record and enthusiasm will serve her well at Media Monitors.”

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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The Leader in Local Media Monitoring

From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. Unmatched sales lead-generation and advertising analytics.

Media Monitors Headquarters

1 North Broadway
14th Floor
White Plains, NY 10601

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Sales:
sales@mediamonitors.com
(914) 428-5971

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support@mediamonitors.com
800-676-3342

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