White Plains, NY (August 17, 2026) – RCS Worldwide today announced the promotion of Alissa Pollack to President of Mediabase, the music industry’s premier source for airplay analytics, chart intelligence, and music data. In this elevated role, Pollack will also continue her full responsibilities as President, Global Music Marketing at iHeartMedia, creating one of the industry’s most influential leadership positions at the intersection of music, media, technology, and consumer intelligence.
As President, Pollack will lead Mediabase’s strategic direction, global expansion, product innovation, and commercial growth, accelerating the company’s evolution beyond industry-leading airplay charts into a global music intelligence platform serving record labels, broadcasters, artists, managers, publishers, digital streaming platforms, agencies, and brands.
Throughout her career, Pollack has been at the forefront of developing many of the music industry’s most influential data and analytics platforms, multi-platform marketing solutions, and award-winning brand artist partnerships. Her work has fundamentally changed how artists are discovered, campaigns are built, and success is measured. By combining music intelligence with audience insights, she has helped create the strategic roadmaps that have launched and sustained the careers of countless global artists while enabling record labels, broadcasters, and brands to make smarter, faster, and more impactful decisions.
“Alissa has spent her career at the intersection of music, data, and relationships, which is exactly where Mediabase lives. This promotion is a recognition of everything she has already built and a reflection of our confidence in where she will take Mediabase next. As she steps into this role she will have my full support as she leads Mediabase forward.”
– Susan Larkin, CEO and President, RCS Worldwide
“I’m honored to lead Mediabase at such an exciting moment in its evolution while continuing the work I love at iHeartMedia. These roles are incredibly complementary because they share the same purpose: helping the industry make smarter decisions through meaningful insights. Mediabase has earned its reputation as the gold standard in music data, and I see an incredible opportunity to build on that legacy by expanding our global reach and delivering intelligence that helps our partners not just discover what’s happening now but shapes what happens next. As one of my first initiatives, I’m thrilled to make more Mediabase chart data publicly accessible through our newly updated Mediabase.com site. Music fans, industry professionals, and artists can now view the Top 50 charts across every format in both the U.S. and Canada, providing greater visibility into music performance and trends across North America.”
– Alissa Pollack, President, Mediabase & President Global Music Marketing, iHeartMedia
About Alissa Pollack
Alissa Pollack is one of the music industry’s most accomplished executives, with a career spanning more than three decades at the intersection of music, data, and media. She has been instrumental in shaping the careers and data strategies of some of the biggest names in music, including Taylor Swift, Katy Perry, Ariana Grande, Post Malone, Dua Lipa, Ed Sheeran, Sabrina Carpenter, Kane Brown, and Alex Warren, among many others.
Pollack leverages iHeartMedia’s extensive listener data, music insights, and platforms to develop innovative strategies for brands, advertisers, and artists. Her work spans custom content, live events, brand partnerships, tour integrations, and ambassador programs that drive both fan engagement and measurable campaign success. She has powered multi-faceted initiatives for a wide range of partners including Macy’s, Procter and Gamble, Verizon, Infiniti, Nissan, Taco Bell, Budweiser, Google, L’Oreal, and Chase Bank.
Pollack oversees Mediabase’s domestic and international music ventures, including Rate the Music, Luminate, and MScore, and works closely with iHeartMedia’s National Programming Platforms to guide artist discovery and rollout strategies. Her team leads artist relations across Premiere Networks’ 5,000-plus affiliates, iHeartRadio’s digital and podcast divisions, and global broadcast partners, building custom data-driven roadmaps for music’s current and next generation of superstars.
Pollack has been recognized on Billboard’s Most Powerful Women in Music list and Radio Ink’s Top 40 Most Powerful Women in Radio.
Pollack serves on the Board of Musicians on Call and is President of the Executive Board of the Music and Entertainment Committee for the City of Hope, having raised over $8 million for the charity. She created and chairs the Taste of Hope Wine Dinner, one of the best-attended events in the music industry for over a decade. In 2013, she launched the Jason Pollack Bedside Performance program at City of Hope in honor of her father. She holds a Master’s Degree from NYU in Health Education and Counseling and a B.A. in Psychology.
About Mediabase
Mediabase is the music industry’s most trusted source for airplay monitoring and chart intelligence, tracking radio airplay across all formats to deliver the data that labels, publicists, programmers, and researchers depend on to make decisions. A division of RCS Worldwide, Mediabase serves the full music ecosystem from independent artists to major labels with the real-time intelligence that shapes the industry’s most important conversations.
About RCS Worldwide
RCS Worldwide is home to four industry-defining brands, RCS, Media Monitors, Mediabase, and Florical Systems, serving the broadcast, music, and media intelligence markets globally. With thousands of stations across 120 countries relying on RCS technology, the company sits at the center of how the world’s media industry operates, analyzes, and grows.