2016 Election Media Monitors In-Depth Report
White Plains, NY (March 17, 2016) – Media Monitors, the leader in local media monitoring, released a new report on how Donald Trump’s campaign used all three media: Radio, Broadcast TV and Local Cable. The spot counts were from TV and Local Cable channels in sixty top DMAs (Designated Market Area) and radio in 82 major markets across the United States.
This report looks at how the presidential candidate aired spots on a week-by-week basis since the first of the year:
Since the beginning of February, the Trump campaign has focused most of its money on TV. Local cable surged in the beginning of January and February, but then took a backseat to TV. Radio appears to be not as important to the Trump people. We also show the combination of the three media:
In weeks, 7 (2/8 – 2/14) 1,705 spots where cleared in all three media; week 8 (2/15 – 2/21) the campaign aired 1,084 spots, a slight reduction. By week 9 (2/22 – 2/28) they were back up to 1,681 spots; then in week 10 (2/29 – 3/6) they moved up to 2,542 spots; then in week 11 (3/7 – 3/13), they spike up to 5,955 ads.
It is clear the Donald Trump For President campaign was attempting to match the negative barrage of spots being run against him
| DONALD TRUMP FOR PRESIDENT |
12/28-1/3 |
1/4-1/10 |
1/11-1/17 |
1/18-1/24 |
1/25-1/31 |
2/1-2/7 |
2/8-2/14 |
2/15-2/21 |
2/22-2/28 |
2/29-3/6 |
3/7-3/13 |
| Radio Spots |
108 |
371 |
180 |
301 |
481 |
339 |
218 |
278 |
34 |
380 |
589 |
| TV Spots |
32 |
266 |
242 |
321 |
260 |
577 |
460 |
612 |
1,266 |
1,752 |
4,519 |
| Cable Spots |
920 |
1,319 |
123 |
140 |
84 |
292 |
1,027 |
194 |
381 |
410 |
847 |
|
1,060 |
1,956 |
545 |
762 |
825 |
1,208 |
1,705 |
1,084 |
1,681 |
2,542 |
5,955 |