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Later in the afternoon, RCS/Media Monitor CEO Philippe Generali presented an important research study that showed the trajectory of new songs by format, using his company’s M Score platform.

Sellers will find gold by mining Media Monitors competitive spending and the opportunity to view the creative.

With all the press that the new Taco Bell campaign is getting, we thought it would be illuminating if we ran a special Competitive Face-Off between Taco Bell and McDonald’s.

Media Monitors and Ad-ID announced their cooperative effort to fulfill the requirements set forth in the agreement between the advertising industry and SAG/AFTRA to bring increased transparency to radio and TV advertising in general.

Media Monitors has released its year-end research on spot counts on Radio, Broadcast TV and Local Cable for 2013.

Philippe Generali, President and CEO of Media Monitors presented his findings for the first time at the 2013 Nielsen Audio Client Conference.

Mediabase recently released its most-played songs, artists, and label shares of 2013.

Media Monitors will capture, title and deliver all Network and Local Super Bowl® TV spots (down to 10 seconds) and subscribers will be able to monitor the spots in almost real time: within one hour of broadcast.

Media Monitors will capture pre-recorded :15s, 30s and 60s, title and deliver Network and Local Oscar® TV spots during the 85th Academy of Motion Picture Arts and Sciences Award TV show: The Oscars.