Media Monitors provides competitive intelligence information for markets in the United States, Canada, United Kingdom, Australia, India and South Africa. Media Monitors matches audio to fingerprints of millions of over-the-air radio, broadcast TV and Local Cable commercials and scans hundreds of local newspapers and websites to deliver data to our customers.

Employing our patented technology, sales executives, advertising planners, broadcast executives and Internet and Cable companies can hear and see specific advertisements or an entire campaign online with the click of a mouse, 24 hours a day.

Media Monitors Radio spot monitoring (MRC accredited), Newspaper Ad Tracking, Broadcast TV and Local Cable TV, and Local Internet services combine a highly-sophisticated computer technology with expert human attention to produce the most accurate multi-media research.

Media Monitors is a subsidiary of RCS, the world's largest broadcast software company serving over 10,500 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. The Media Monitors broadcast content recognition process is protected by U.S. Patent 7,386,047 and additional patents pending.

The scope of Media Rating Council accreditation is specific to spot advertising of at least 30-seconds in length, detected on radio stations.

Media Monitors

445 Hamilton Avenue
7th Floor
White Plains, NY 10601

Tel: (914) 428-5971
Fax: (914) 259-4541


Philippe Generali President & CEO

Philippe Generali

Philippe Generali is the President/CEO of RCS worldwide. He joined RCS USA in 1996 as Product Manager and served as Vice President of Operations. In 2000, Philippe was promoted to President of RCS.

In 2003, he created a new division, Media Monitors, the highly successful market research company that employs RCS fingerprinting technology with several data production centers around the world. In 2007, Philippe added the duties of President/CEO of Florical Systems division, a leading television automation company. In 2010, he took the helm of Mediabase and then in 2012 brought HitPredictor into the Mediabase family.

Prior to moving to the United States, Generali was the head of RCS Europe, where he spearheaded the company's growth for more than a decade. Generali is an established leader in computer technology and management, stemming from his early school days in radio, with a technical engineering background. He was the driving force behind the US music research index, Mscore and the listening analysis tool, Audience Reaction® for which he was recently granted several patents.

He is a member of the EGTA and sits on the IRTS board. He holds a degree in Math/Physics from the University of Orleans, and a Masters of Engineering from ENAC in France.

Mike Powell SVP, International Operations and Chief Compliance Officer

Mike Powell

Mike Powell is a former British newspaper and radio journalist who hosted top-rated morning shows on several UK music radio stations before transitioning to station management. He was Program Director of County Sound (Guildford, UK) from 1984 to 1986 and then CEO from 1986 to 1991 - growing the group to eight radio stations. His innovations at County Sound included being the first UK radio station to use RCS Selector 24 hours a day and introducing the UK's first gold format radio station. Powell designed the programming for award-winning station, Fox FM (Oxford) - a joint venture with Capital Radio (London).

After taking County Sound to a full UK stock market listing, he departed to form radio investment, research and management company, Infinity Radio, which set up Pirate FM (Cornwall) with Powell as launch CEO. Infinity then merged with UKRD Group where Mike became CEO - eventually building the group to well over 20 radio stations and associated companies.

While running UKRD, Powell played a key role in launching Manchester's Kiss 102 and served as launch CEO of Berkshire's Star FM, which was joint launch customer in the UK for RCS Master Control. In 1995, he launched the new County Sound Radio Network consisting of County Sound Radio, 96.4 The Eagle and Delta Radio.

In 2001 Powell became Chairman of Infinity Media which then separated from UKRD to concentrate on digital platform technologies. In October 2002, he joined RCS as Vice President of its International division.

Frank T. Cammarata VP Sales

Frank Cammarata

Frank Cammarata has been with Media Monitors since its launch in 2003, previously working at parent company and radio software giant RCS, also based in New York.

Earlier, Frank worked at Disney/ABC in New York as Director of National Syndication for the "Scott & Todd Big Show" originating from WPLJ-FM, and Director of Affiliate Relations at ABC Radio Today Entertainment.

Cammarata was at CBS for 17 years as Director of Affiliate Relations, then became Director of Music & Entertainment Programming for CBS Radio Networks. Cammarata also, was named the Senior Producer for legendary DJs "Cousin" Bruce Morrow and Don K. Reed's "Doo Wop Shop" at WCBS-FM in New York, a position he held for 12 years.

Frank helped develop and/or produce the original radio version of David Letterman's "Top Ten", Tom Joyner's "On the Move", The House of Blues Radio Show, and was Executive producer of CBS’ Radio coverage of the Grammys, Country Music and MTV Video Music Awards, the Academy Awards, and dozens of others entertainment award shows.

He owns a digital production facility in upstate New York which services Christian based music artists.

Dwight Douglas VP Marketing

Dwight Douglas

Dwight Douglas is responsible for the marketing, advertising, promotion, and publicity for RCS, Media Monitors and Mediabase. Prior to joining RCS, Douglas was the program director at the CBS station: WZGC, the classic rock station in Atlanta. Before that, he was President of broadcast consulting firm Burkhart/Douglas and Associates for 20 years along with famed broadcaster Kent Burkhart and Lee Abrams. Douglas first made a name for himself in the radio industry as program director at legendary stations, 13Q and WDVE, Pittsburgh and DC101, Washington, DC. Douglas lives in White Plains and shoots amateur videos and writes screenplays in his spare time.

Chip Jellison EVP Technology and Development

Chip Jellison

Chip Jellison is the EVP of Technology and Development leading our worldwide software development efforts across RCS, Media Monitors and Mediabase. Before joining RCS, he got his start in broadcasting at Precision Media in southern New Hampshire. While with the company, he took on more and more responsibility moving from on air positions to more back office operational tasks including light engineering, production, music and traffic scheduling and keeping the computers running at the station.

In 1998, he joined Prophet Systems and quickly joined the development team on the Audio Wizard product, taking over Product Management and coding. He also joined the NexGen Digital development team early on taking on Product Management, and eventually leading the development team. During 2006, he worked with Philippe Generali on merging Prophet Systems into RCS and assumed his current position in 2007 when that merger was complete.

In his current role of the head of Technology and Development, he works with a first class team of product managers and developers to produce the next generation of tools to help our clients grow their business. Chip is listed in over a dozen patent filings.

Ravish Bhattiprolu VP Finance

Ravish Bhattiprolu

Ravish Bhattiprolu is the VP Finance of Media Monitors. He joined Media Monitors in January of 2013 coming from Harman, where he held various positions during his eleven year tenure leading a major restructuring program which helped transform the company and propel him to the position of Director of Finance and Operations for the well-known audio company that produces the legendary brands: JBL, Harman Kardon and Infinity. Before that, Mr. Bhattiprolu was the General Accounting Supervisor from 1997 to 2000 at Newell Rubbermaid that produces the brands Rubbermaid, Calphalon, Levolor and Sharpie.

Ravish has an MBA in Finance from the University of Toledo, completed the Executive Training Program at Kellogg’s (Northwestern University) becoming PMP (Project Management Professional) certified and earned his BA from Indian Institute of Management and Commerce, India. He resides in Rowayton, CT.