Whether you’re doing a direct response campaign on Local Radio, TV or Cable, MM Direct Response delivers powerful insights on how well it’s working. And there’s no need to spend money on watermarking. You get both competitive intelligence and powerful verification of what you ran without the complications.
MM Direct Response captures spot data for every commercial aired so that you can break them out by specific information, such as promo codes or phone numbers. You can watch or listen to your spots online. We let you compare Direct Response and non-Direct Response advertising so that you can best navigate the competitive media landscape. And our info is as good as it gets. All MM Direct Response data is near real time, enabling you to make quick revisions to your strategy as the need arises.