White Plains, NY (August 1, 2021) – As podcasts have become an established audio medium set to pass the $1Billion mark in the US this year, Media Monitors is excited to announce the release of its new Podcast Monitoring Service. It analyzes all episodes of thousands of the most popular national podcasts downloaded across multiple […]
VAX LIVE, VELO, Hyundai Santa Fe Hybrid Top Media Monitors’ Rankings of New Advertisers The number of new unique creative on radio increased 44.6% in April, with 20,933 more instances than in April 2020. The trend continued through the first week of May, with an increase of 2,710 new unique creative over the same period […]
Joe Biden, American Postal Workers Union, and One Nation Dominate Rankings In a sure sign that election season is underway, political advertising from both sides of the aisle began hitting the radio airwaves this summer. Altogether, the top 50 political advertisers aired 49,614 spots between June 1 and July 31, 2020, compared to just 3,625 […]
May 6, 2020 (White Plains, NY) – New analysis released today reveals that the COVID-19 pandemic has significantly altered the nature of radio advertising over the past several weeks. Media Monitors, the leader in local media monitoring, says its latest research shows how the pandemic has dramatically affected radio advertising by category. Philippe Generali, President […]
March 20, 2020 (White Plains, NY) – In the midst of the COVID-19 pandemic, the Centers for Disease Control and Prevention has significantly increased the number of COVID-19 radio PSA’s and ad revenue spend in major target markets. When comparing the date ranges of February 1st-29th to March 1st-18th, the following information was noted: Radio […]
