White Plains, NY (January 23, 2019) — Media Monitors, the leader in local media monitoring, has revealed the list of top parent company advertisers by media for 2018. Consumer products company Procter & Gamble (P&G), which began shifting more advertising budget into radio and television in 2017, continued that trend in 2018. Once again, it […]
The Home Depot, GEICO and JC Penney are the top three national advertisers at radio for 2018—each repeating their rankings from last year. The mantra “More saving, more doing… That’s the power of the Home Depot” was heard some 2.57 million times over the airwaves, according to data provided to Inside Radio by Media Monitors, […]
White Plains, NY (February 5, 2018) – Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, Media Monitors has now been awarded MRC accreditation for its US television spot service too. Tracking millions of recurring radio and television commercials, Media Monitors claims its data is unmatched in terms of […]
“More saving, more doing… That’s the power of the Home Depot.” This mantra was heard 2,584,993 times over the airwaves last year, making the home center the No. 1 national radio advertiser for all of 2017. That is one step up from its No. 2 ranking in 2016, taking the place of insurance company GEICO, […]
In today’s digital world, consumers’ path to purchase almost always includes using a search engine. “Radio Drives Search,” the new study conducted by research company Media Monitors in association with the Radio Advertising Bureau, proves that advertising on radio drives a 29% incremental lift in brand online search results. Radio can play a pivotal role […]
