2020’s Top Advertisers: #1 Procter & Gamble Increases Instances 22% from 2019
Procter & Gamble, the top parent company advertiser in the U.S, aired 22% more spots in 2020 than in 2019.
Podcasts Continue To Blaze A Trail: Media Monitors Releases Latest Report
The Media Monitors Podcast Listener survey was fielded between September 14th and 30th, 2020.
With a Focus on Menus, Fast Food Restaurants Prove Resilient During Pandemic
Drive-thru pick-up windows have proven to be a built-in edge for quick-service restaurants in the COVID-19 era, but the secret marketing weapon? Menu items.
Automotive: Reasons to Rev the Advertising Engine for Fall
Over the last few months, the automotive industry has faced significant challenges related to the pandemic, from closing dealerships and stores to shortages of new car inventory.
COVID-19’s Impact on Podcasting
In the shadow of the ongoing pandemic and the resulting surge of COVID-19 related podcasts, Media Monitors added a selection of COVID and trust-in-media related questions to our recent Q2 Podcast Listener Survey.
Political Advertising Starts to Hit the Radio Airwaves
In a sure sign that election season is underway, political advertising from both sides of the aisle began hitting the radio airwaves this summer.
Media Monitors Podcast Listener Survey Results
The Media Monitors Podcast Listener survey was fielded between June 15th and 26th, 2020.
Insurance Providers Increase Spots in Second Quarter of 2020, Now Rank as Top Advertising Category
Insurance providers advertised robustly in the second quarter of 2020, airing 9.3 million spots across radio, television and local cable – an increase of more than 1.5 million instances compared to the same period in 2019, according to Media Monitors’ rankings of the top 10 advertisers from April 1, 2020, to June 30, 2020.
Tips and Tricks in the Time of Remote Workflows: The Program Type Filters Feature
In the latest Facebook Live, we broke down our Program Type Filters feature and how to best utilize it for sales prospecting for timely events such as the upcoming National Football League season set to begin later this year.