CDC Significantly Increases Radio Presence
In the midst of the COVID-19 pandemic, the Centers for Disease Control and Prevention has significantly increased the number of COVID-19 radio PSA’s and ad revenue spend in major target markets.
-
-
A Note From President & CEO of RCS Worldwide Regarding COVID-19 Business Implications
At RCS Worldwide, we believe in the power of communication and sharing information.
-
Audience Demographic Variations are Specific to Genre and Even Individual Podcasts
Don’t expect to find the same people listening to “The Joe Rogan Experience” as “Phil in the Blanks,” even if they’re #1 and #2 respectively.
-
Fans Bid Goodbye to WAAF
Last Friday, Boston’s influential rock station WAAF-FM (107.3) signed off the air – experiencing one last spike in radio listeners for that day.
-
Niche Podcasts Have More Listeners, Indicating Untapped Advertising Opportunities
Podcast analytics and measurement remain as siloed as ever, even as the industry reaches 1 billion in yearly revenue.
-
Niche Podcasts Have More Listeners, Indicating Untapped Advertising Opportunities
Media Monitors today revealed the Top 25 Podcasts based on a recall survey.
-
2019’s Top Advertisers: GEICO, & Auto Dealer Associations Own the Road
Local cable and radio were the media of choice for 2019 advertisers, according to Media Monitors’ rankings of the top 100 advertisers for the year.
-
Toyota and Kia Face Off: Parallel Universes in Advertising
Auto consumers looking for quality, reliability and style often turn to Toyota for their next car purchase.
-
As Fires Burn, Los Angeles Listeners Turn to Local Radio for Live Updates
As the Getty fire climbs the canyons in Los Angeles, evacuations are underway and residents are tuning in to local radio for live updates and information about evacuations.
