The Real Winner of the NBA Draft? Local Radio
Every year, basketball fans – especially those of underdog teams – hotly anticipate the NBA draft.
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Israel and California Lead Media Monitors’ List of Top National Travel and Tourism Advertisers
Summer, of course, is the biggest travel season of the year, which means tourism bureaus are turning up the heat to attract visitors to their cities, towns and beaches.
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‘Audio Overnights’ from Media Monitors and Nielsen Audio Reveals Changes in PPM Listening Every Day
Media Monitors in collaboration with Nielsen Audio has announced a breakthrough new programming tool that can reveal changes in PPM listening faster than ever before.
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Home Improvement Brands Focus Ad Strategies on Robust Remodeling Market
It’s spring, and anywhere we look, someone is starting a new remodeling project.
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Taxpayer Anxiety? Intuit, Optima Tax Relief Lead the List of Advertisers
It’s tax season, and with uncertainty high over the new Tax Cuts and Jobs Act of 2017 (TCJA), many taxpayers find they need help to make sense of their tax situation.
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Will Procter & Gamble Dominate Radio Advertising in 2019?
Media Monitors has revealed the list of top parent company advertisers by media for 2018.
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Top National Radio Advertisers Of 2018: 1, 2, 3 Remain The Same.
The Home Depot, GEICO and JC Penney are the top three national advertisers at radio for 2018—each repeating their rankings from last year.
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Attention Broadcasters: Sears’ Advertising Spend Data Signals New Priorities
Retailers make or break their year during the period between Thanksgiving and Christmas, which means competitors and analysts pay close attention to in-store and online sales.
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Better Reception: How to Make the Case for Radio in the Marketing Mix
The 2018 outlook for radio advertising spend is a mixed bag, according to a recent survey by Borrell Associates for the Radio Advertising Bureau.
