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MScore

Exclusively From Media Monitors: Mscore®

Radio’s Strategic Advantage

Mscore shows the extent of switching behavior of Nielsen Audio panelists when songs play. Download the Mscore of all songs into GSelector to enhance your music scheduling. The PPM data is now available within 5 days after the measured week, exclusively for subscribers of Audience Reaction®, Mscore® and PPM.

The blue bars represent the airplay the song received each week. On the right side of graph, you can see how many spins the song received. On the left scale, you can see the average switching as a percentage. This data is used to generate an Mscore® of all the songs on your station. Green is a positive indication, whereas red alerts you to switch-out during the song.

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The Leader in Local Media Monitoring

From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. Unmatched sales lead-generation and advertising analytics.

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