White Plains, NY (February 27, 2023) – Accredited since 2008 by the Media Rating Council (MRC) for its US Radio spot data, and since 2017 for its US TV spot data, Media Monitors revealed today that it has been awarded continuation of its accreditation for both Radio and TV spot data this year.
Tracking millions of recurring radio and television commercials, Media Monitors claims its data is unmatched in terms of speed and accuracy; customers can access data that is within one hour of real time. Information can be tracked by many parameters and is used by clients to increase profitability and improve accountability. The data is often used by clients as a powerful tool for tracking competitive advertising.
President and CEO of Media Monitors, Philippe Generali, said: “It is an honor to received continuing accreditation from the MRC. Thousands of hours are dedicated to our high standards of product and service. This recognition is an important benchmark of quality few meet. Accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident in our reports.”
MRC Executive Director and CEO George W. Ivie added, “Maintaining the important industry seal of MRC accreditation, and doing so over many years now, speaks directly to Media Monitors’ strong commitment to measurement quality. We congratulate Media Monitors on this achievement, and look forward to continuing our work with them well into the future.”
About the Media Rating Council (MRC)
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable, and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.
About Media Monitors
Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.