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2015 Year End Totals

White Plains, NY (January 5, 2016) – Media Monitors – The Leader in Local Media Monitoring – has released its year-end research on spot counts on Radio, Broadcast TV and Local Cable for 2015.

2015 Radio Year-End Totals

RADIO:

2015 was once again a big one for THE HOME DEPOT maintaining their #1 position with 2,327,163 spots. GEICO was #2 airing 2,095,754 spots, while IHEARTRADIO took #3 with 1,652,728 announcements. MCDONALD’S stayed at #4 for another year with 1,356,818 spots and WALGREENS remained at #5 playing 1,347,204 times. MACY’S moved up from #8 to #6 airing 1,029,642 spots, while AUTOZONE was #7 with 1,027,831 spots. The US DEPARTMENT OF HEALTH & HUMAN SERVICES was #8 running 867,044 spots and O’REILLY AUTO PARTS parked at #9 for another year with 858,678 spots. Coming in #10 was WENDY’S, up from #23, with 834,686 spots.

2015 TV Year-End Totals

TELEVISION:

On Broadcast TV for 2015, the #1 advertiser was MCDONALD’S with 856,854 spots. The TOYOTA DEALERS ASSOCIATION moved from #5 to #2 last year with 736,069 spots, while PROGRESSIVE was #3 airing 723,624 spots. The FORD DEALER ASSOCIATION maintained #4 for another year with 717,187 spots and the CHEVROLET DEALER ASSOCIATION jumped from #25 to #5 running 663,172 spots. The NISSAN DEALER ASSOCIATION soared from #52 to #6 with 646,208 spots, while GEICO slipped to #7 with 633,992 spots. The HONDA DEALER ASSOCIATION moved up from #11 to #8 airing 632,650 spots and WALMART was #9 with 625,376 spots. CHRYSLER – JEEP – DODGE was #10 with 512,848 plays.

2015 Cable Year-End Totals

CABLE:

On Local Cable in 2015, GECIO was #1 airing 1,897,789 spots. PROGRESSIVE remained at #2 with 1,220,858 spots, while LIBERTY MUTUAL INSURANCE leapt from #8 to #3 with 1,193,998 spots. AT&T WIRELESS was #4 running 983,958 spots and BURGER KING jumped from #10 to #5 with 919,905 spots. STATE FARM was #6 with 907,178 ads, while XFINITY INTERNET-PHONE-TV catapulted from #90 to #7 with 898,021 spots. SUBWAY slid to #8 with 865,946 spots and TACO BELL was #7 airing 847,929 spots. Coming in #10 on Local Cable in 2015 was T-MOBILE with 782,676 spots.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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