(June 5, 2019) White Plains, NY – Media Monitors, the leader in local media monitoring, in collaboration with Nielsen Audio, has announced a breakthrough new programming tool that can reveal changes in PPM listening faster than ever before. The new jointly-developed service, Audio Overnights, is currently in beta testing with Media Monitors’ clients.
Brad Kelly, Managing Director of Nielsen Audio, notes the value Audio Overnights brings to the table. “Audio Overnights provides next-day information about the audio tuning behavior of PPM panelists,” said Kelly. “The data is designed to enable programmers and station management to react faster to market and station changes.”
President and CEO of Media Monitors, Philippe Generali, cites the final hours of broadcasting of WPLJ New York as an example of the sort of major listening changes revealed by Audio Overnights. He said, “We found that the number of quarter hours increased towards the close down of WPLJ on Friday. This was due to more panelists tuning in more often just to hear the swan song of that station.”
He added, “This is a perfect example of how Audio Overnights will provide radio programmers and management with next day insights about their station’s listening. If this had been a major show change which produced surprising results – positive or negative – the radio station could very rapidly adjust to the information, without having to wait weeks for data.”
About Media Monitors
Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies. Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.