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BP Slows The Advertising – Plugs The Leak

White Plains, NY (July 21, 2010) – Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on Radio, TV and Cable that we monitor since April 20, 2010. We include the dollars spent (AdRev®) on radio for each week during the analysis.

It appears that things are slowing down with the BP ads. Radio dropped from 2,529 to 2,173 ads, while TV also decreased from 2,284 for the week down to 1,733 commercials. Cable slipped to 1,960 spots from 3,316 the week before.

BP Radio TV Cable 3 Media Total Radio AdRev ®
4/20-4/26 2934 799 991 4724 $130,914
4/27-5/03 15 1 6 22 $464
5/04-5/10 92 1 3 96 $3,012
5/11-5/17 9 1 1 11 $689
5/18-5/24 77 1 4 82 $3,737
5/25-5/31 555 1 0 556 $20,032
6/01-6/07 440 1020 1712 3172 $17,254
6/08-6/14 1459 1464 1639 4562 $84,148
6/15-6/21 1820 2246 1367 5433 $163,326
6/22-6/28 2251 2686 1763 6700 $185,502
6/29-7/05 2608 2321 2715 7644 $171,421
7/06-7/12 2529 2284 3316 8129 $157,497
7/13-7/19 2173 1733 1960 5866 $107,300
Grand Total 16962 14558 15477 46997 $1,045,296

According to Media Monitors AdRev® the total amount spent since April 20, 2010 by BP on radio has been $1,045,296.

BP RADIO ADS BY MARKET (Top Twenty)

BP Radio Markets for the Week of 7/13-7/19 2010 # Spots
Tampa-St. Petersburg 174
Cincinnati 161
Cleveland 148
Pittsburgh 129
St. Louis 122
Ft. Myers-Naples 120
Akron 103
Toledo 93
Washington, DC 83
Miami 71
Orlando 68
Dayton 56
Greensboro 49
West Palm Beach 45
Atlanta 35
New Orleans 35
Baton Rouge 31
Memphis 31
Detroit 30
Raleigh-Durham 28

BP TV ADS BY MARKET (Top Twenty)

BP TV Markets for the Week of 7/13-7/19 2010 # Spots
Washington, DC 77
Boston 57
Tampa-St. Petersburg 56
New Orleans 52
Miami 40
Cleveland 40
Dayton 40
Cincinnati 40
Nassau-Suffolk 40
Charlotte 40
New York 40
Raleigh-Durham 40
West Palm Beach 40
Hartford 40
Providence 40
Philadelphia 40
Milwaukee 40
Chicago 40
San Antonio 40
Nashville 40

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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