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Clinton Dominates Radio

2016 Election Media Monitors In-Depth Report

White Plains, NY (September 26, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on radio in 85 major markets across America from September 16 – 25, 2016.

All Radio Spots - Active Candidates: Sept 16 - 25, 2016

In the ten days leading up to the first presidential debate, Hillary Clinton’s campaign ran the table with 15,590 spots.

Gary Johnson For President aired 1,827 spots, down from 12,171 from the last report.

Great America PAC ran 124 radio spots for Donald Trump, while the Republican Party of St. Johns County Florida aired 8 spots on Trump’s behalf.

Interestingly, the Donald Trump campaign only bought 2 spots. The Liberty Action Group PAC added 1 spot, bringing the total number of spots aired with a positive message about Trump to only 135 ads.

On the negative side of the coin:

Radio Spots "Against" Candidates: Sept 16 - 25, 2016

All “against” spots were run attempting to denigrate Hillary Clinton. America’s PAC ran 248 spots, while Reform America Fund bought 96 spots against Hillary Clinton in the ten days before the first debate.

For up-to-the-minute information, go to www.mediamonitors.com.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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