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Clinton Dominates TV Again

2016 Election Media Monitors In-Depth Report

White Plains, NY (September 26, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty-one top DMAs (Designated Market Area) in the last ten days – September 16 to 25, 2016.

TV Spots - Active Candidates: Sept 16 - 25, 2016

In the ten days leading up to the debate, Hillary Clinton’s campaign aired 12,812 spots putting her way ahead of her main competitor, Donald Trump.

Trump’s campaign ran 1,378 TV spots, down from 3,571 in our last report.

Rebuilding America Now PAC added another 548 spots for Donald Trump, up from 211 spots in the last report.

And finally, Gary Johnson’s campaign bought only 4 spots, down from 340 spots in our last report.

TV Spots - "Against" Candidates: Sept 16 - 25, 2016

On the “Against” spots in the last ten days, the Priorities USA Action packed the biggest punch with 4,876 spots against Donald Trump.

The National Rifle Association used both barrels against Hillary Clinton with 1,110 spots bought from their Political Victory Fund and another 106 spots aired by their Institute For Legislative Action.

The NexGen California Action Committee ran 167 spots against Trump, while the Super PAC Reform America Fund aired 142 spots against Hillary Clinton.

Super PAC Voto Latino purchased 77 TV spots against Donald Trump, while the Latino Victory Project aired 68 spots against Donald Trump in the last ten days.

For up-to-the-minute information, go to www.mediamonitors.com.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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