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Clinton vs. NRA

2016 Election Media Monitors In-Depth Report

White Plains, NY (July 5, 2016) – Media Monitors, the leader in local media monitoring, released its update on the primary election and the spots that both parties have been running on TV in sixty-one top DMAs (Designated Market Area) in the last ten days – June 24 to July 3, 2016.

TV Spots All Active Candidates: Jun 24-Jul 3, 2016q

In the last ten days, Hillary Clinton’s campaign ran 7,410 spots in her quest to become the Democratic nominee and president of the United States.

Donald Trump’s campaign got some support in the same period from an ally in the form of the National Rifle Association – Political Victory Fund which bought 288 spots for Trump. The NRA Political Victory Fund (NRA-PVF) is NRA’s political action committee which contributes to candidates they believe will uphold their stringent view of the 2nd Amendment.

TV Spots "Against" Candidates: Jun 24-Jul 3, 2016

In the last ten days, there were 1,569 spots aired against Donald Trump by the Priorities USA Action PAC, a known supporter of Hillary Clinton. On the other side, there were 7 spots run by the Super PAC Rebuilding America Now against Hillary Clinton. Rebuilding America Now is a pro-Trump PAC.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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