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Clinton vs. Trump: Almost Even

2016 Election Media Monitors In-Depth Report

White Plains, NY (October 17, 2016) – Media Monitors, the leader in local media monitoring, released its update on the Presidential election and the spots that both parties have been running on TV in sixty-one top DMAs (Designated Market Area) in the last ten days – October 7 – 16, 2016.

TV Spots All Active Candidates: Oct 7 - 16, 2016

On Broadcast TV in the last ten days, Hillary Clinton For President aired 12,093 spots.

Donald Trump’s campaign ran 9,383 spots.

The National Rifle Association’s Institute for Legislative Action bought 2,537 spots to promote Trump.

The Super PAC iAmerica Action and union SEIU (Service Employees International Union) ran 1,443 spots on behalf of Hillary Clinton.

The Super PAC 45Committee added 1,253 spots for Trump.

Looking at the totals, in the last ten days there were 13,536 TV spots aired for Hillary Clinton and there were 13,173 spots ran for Donald Trump.

TV Spots "Against" Candidates: Oct 7 - 16, 2016

In the last ten days, the Super PAC Priorities USA Action ran 9,383 spots against Donald Trump.

The NextGen California Action Committee added 1,352 spots against Donald Trump.

The Super PAC Rebuilding America Now bought 894 spots against Hillary Clinton.

The Super PAC Reform America Fund aired 463 spots against the Clinton campaign.

The Super PAC Voto Latino placed 261 spots against Donald Trump along with the Latino Victory Project that added 187 negative spots against Donald Trump.

Now for our totals: In the last ten days there were 11,183 spots run against Donald Trump and there were 1,357 spots against Hillary Clinton.

For the latest updates, turn to www.mediamonitors.com.

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About Media Monitors

Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.

Editors: interview opportunities and graphics are available. Contact Diana Stokey at Media Monitors, 914-428-4600, or e-mail the Media Monitors Newsroom for more information.

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